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RushCard, the pre-paid debit card backed by rap mogul Russell Simmons, will create a “multi-million dollar” fund to help cover the costs that its customers suffered while the card was hit with technical problems earlier this month.

RushCard customers who can show they incurred late fees, lost a deposit on an apartment, or any such financial setback as a direct result of the RushCard problems will be compensated, the company said Thursday.

“This whole situation has been devastating for them, and we want to make sure they are made whole,” said Russell Simmons in an exclusive interview with The Associated Press.

Technical problems tied to RushCard moving to a new payment processor, a division of MasterCard, caused hundreds of thousands of RushCard customers to lose access to their money for as many as 10 days earlier this month.

Many RushCard customers are low-income minority Americans who don’t have traditional bank accounts. Without access to their money stored on their RushCards, some customers said they could not buy food for their families, pay bills, or pay for gas to get to their jobs.

The debacle swept through social media. Simmons’ Twitter and Instagram accounts became places for RushCard customers to explain their plights and plead for access to their money.

Federal regulators, including the Consumer Financial Protection Bureau, said they are now looking into what happened at RushCard. At least one class-action lawsuit has been filed.

RushCard and Simmons have been consistently apologetic since the troubles began. Simmons has used his Twitter accounts to be in contact with RushCard users and has repeatedly said he is working to make sure the problems are fixed.

He has also said he’s been compensating RushCard users out of his own pocket. The fund is designed to formalize what he says he’s already been doing. An unannounced third-party will run the fund and RushCard said regulators are being consulted to make sure the fund is properly administered.

RushCard, MasterCard and MetaBank, the custodian bank for the money RushCard users put on the card, will chip into the fund, the company said. The exact size of the fund will be determined by the size of the damages incurred by RushCard users. It is likely to be in the tens of millions of dollars.

“We don’t have a number yet because it really is whatever it takes to make good with our customers,” Simmons said.

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3 thoughts on “Russell Simmons Creates Fund to Help RushCard Victims

  1. Beeg1966 on said:

    I use Rush Card for vacation and online orders, I have a bank account, but with all the hacking and stuff, transfer money to my daughters card in college. I never had any problem with Rush Card until the change over October 12th. I am still not mad. I got my money and it’s all good.

  2. I thought the RUSH card was supposed to be of help to those who did not have bank accounts or credit.

    I even considered applying for it-NOW I AM GLAD THAT I DIDN’T!!!!!!!

    You need to fix your mess Russell Simmons!!!!

  3. Timothy Green on said:

    Im not sure if this company has improved but i know my cousin was going to get one a few years ago & this Rush cards terms were ABSOLUTE BULLSHIT they charged fees for everything, to me It was designed to take advantage of the least fortunate

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