The Tom Joyner Morning Show talks to Cheryl Pearson McNeil, Senior Vice President of Public Affairs and Government Relations for Nielsen about the Conscious Consumer Campaign and Nielsen Fun Facts.
“We’re spending $1.1 trillion every year. We’re calling this report The Untold Story because we actually talk about a topic that you rarely hear about, which is affluent black households, so households that have an income of $75,000 or more. When you have those households with those incomes levels you start to see a change in how we spend our time and how we spend our money,” McNeil said.
Click the link above to hear the entire interview!