“The Real,” the daytime talk show hosted by Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley, has been cleared to premiere this fall in more than 70 percent of the U.S.
The news follows its successful four-week summer test on select Fox-owned stations in seven markets: New York (WNYW), Los Angeles (KTTV), Washington D.C. (WTTG), Philadelphia (WTXF), Phoenix (KSAZ), Houston (KRIV) and Tampa (WTVT).
Across all seven markets, “The Real” improved at least +2 share points over its lead-in among all Women demos, growing +50% over the May ’13 time period share among Women 18-49 and +40% among W25-54., according to a statement from Warner Bros. Domestic Television Distribution.
The series has been bought by select stations from the COX, Sinclair, Gannett, Local TV, Meredith, Raycom, Media General, Gray, Sunbeam, Griffin and Schurz groups. The series will also launch on all of the Fox-owned Television Stations, as previously announced.
“Our traditional station partners have joined the Fox Stations in embracing all of the excitement that is ‘The Real,’” said Ken Werner, President of Warner Bros. Domestic Television Distribution. “This year, more so than in most, there are limited opportunities for new shows and we are thrilled stations have selected ‘The Real’ as their choice.”
“The Real” will originate from Los Angeles from Telepictures Productions.