Tag: Nielsen

Nielsen

Let’s Get Social!

For African-Americans, social media sites offer a digital megaphone for discussing trends, politics, movies, and music – a place to voice opinions and join conversations…

Nielsen

WHAT’S NEXT? Shopping

Now more than ever, our lives have become consistently hectic. Twenty-four hours never seem long enough to complete our daily tasks. So, it’s no surprise…

Nielsen

Culturally Relevant Advertising [VIDEO]

When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are…

Nielsen

YOU MATTER: Get to Know Nielsen

Nielsen understands your consumer habits. What does this mean exactly? Nielsen is a global provider of information and insights into what consumers watch, buy and…