Nielsen

The entrepreneurial spirit has captivated black women. We’ve heard for over a decade now that black women outpace men at business startups. That trend has caught wind among millennials, particularly those raised by mothers who encouraged them to reach for the stars and to reach for their aspirations with strong faith and life-affirming values. It’s […]

The entrepreneurial spirit has captivated black women. We’ve heard for over a decade now that black women outpace men at business startups. That trend has caught wind among millennials, particularly those raised by mothers who encouraged them to reach for the stars and to reach for their aspirations with strong faith and life-affirming values. It’s […]

The entrepreneurial spirit has captivated black women. We’ve heard for over a decade now that black women outpace men at business startups. That trend has caught wind among millennials, particularly those raised by mothers who encouraged them to reach for the stars and to reach for their aspirations with strong faith and life-affirming values. It’s […]

Tamar Braxton tapped into her own family issues for her new single “My Man.” If you saw Lifetime’s Toni Braxton biopic, Unbreak My Heart, you will remember the scene were Evelyn Braxton found out her husband was cheating. We all saw Evelyn‘s rage about the affair, but Tamar has put her thoughts and emotions to […]

According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. population…

NEW YORK (AP) — Oscar viewership was down 16 percent from last year and reached its lowest point since 2009, with 36.6 million people watching the Neil Patrick Harris-hosted awards show on ABC Sunday night. The Nielsen company’s preliminary estimate of U.S. viewership was down from the 43.7 million people who watched last year, a […]

For African-Americans, social media sites offer a digital megaphone for discussing trends, politics, movies, and music – a place to voice opinions and join conversations on a range of topics. Increasingly, social platforms are growing with this connected and engaged audience. African-Americans of all ages connect and engage with social media. There is considerable variance […]

Winter is right around the corner, and the holiday season is in full swing! So what are topping people’s wish lists this year? For gamers, it depends on the device. “Destiny” recently took the gaming world by storm when it was released last month, and now it tops the list of the most coveted games […]

Now more than ever, our lives have become consistently hectic. Twenty-four hours never seem long enough to complete our daily tasks. So, it’s no surprise today’s consumer is attracted to the convenience of online shopping. Who can resist side-by-side price comparisons, peer-to-peer consumer reviews and having items delivered right to our door without ever getting […]

To spend or how much to spend, that is the question millions of Americans are faced with each holiday season. But unlike in recent years, it appears that many are opting to loosen the purse strings this holiday season and forgo tightly budgeted shopping lists for more bountiful spending sprees. In particular, multicultural consumers are […]

Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society. Stevie Wonder was right when she sang that “music is a world within itself, it is a […]

When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are 30% more likely to believe diversity in advertising is important, and 38% are more likely to make a purchase when the advertisements have African-American people included. Forty-four percent of African-Americans […]