Tag: Nielsen


Culturally Relevant Advertising [VIDEO]

When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are…


YOU MATTER: Get to Know Nielsen

Nielsen understands your consumer habits. What does this mean exactly? Nielsen is a global provider of information and insights into what consumers watch, buy and…

Entertainment News

Top TV Viewing Facts

Love it or not, television has changed our lives monumentally. From man's first landing on the moon to many of Michael Jackson's epic performances, television…