make-up

LAMIK, which is an acronym for Love and Makeup In Kindness, makes sure that black women are getting nontoxic makeup!

Serena Williams has amazed the world with her impeccable talent on the court winning multiple tournaments and the hearts of many all over the world. The birth of her daughter Alexis Olympia Ohanian made us love her even more. But besides being a mother and queen of the court we also know that Williams has […]

Taraji P. Henson recently became irate over an Instagram post from North Carolina-based Urban Skin RX, when the company used a photo of the actress alongside one of their products, which they referred to as the “secret for Henson’s effortless glow.” The “Empire” star hit up the comments to fire off: “THIS IS A FALSE […]

Some praised the "Girl On Fire" singer for confidently rocking her au naturel look, while others had a lot of criticism for her choice.

2016 is in full swing but that doesn’t mean there still aren’t some 2015 trends lingering around that need to be kicked to the curb. Watch the video above to find out which trend you need to drop above. Looking for specific tips? Ask your questions in the comment section below or on Twitter/Instagram with […]

Watch the video above to find out how to get a quick beat for the holidays that can easily be transitioned from sweet to fierce! Looking for specific tips? Leave your questions in the comment section below or on Twitter/Instagram with #BAWBeauty and Shameika may answer them in her next video!  Shameika Simmons is a […]

Kylie decided to make a statement with her dark blue lips for yesterday's Blue Shirt Day and World Bullying Prevention Day.

There are a lot of feminine things women are expected to accomplish on a regular basis, but so many of us aren’t even good at theses things! Confused? Get enlightened as Jasmine Sanders explains when you click on the audio player to hear it all on The D.L. Hughley Show.  Sign Up For Our Newsletter! RELATED: Why Are So […]

Let’s FACE it, the right makeup can dramatically enhance our everyday beauty. I am in no way condoning that anyone feel obligated to cover up…

Makeup brushes are our tools for facial beauty, but if not kept clean they can also be our skin’s demise. Here is a simple recipe…

Beauty expert Nicole Williams and Howcast shows us how to create a natural make-up look that’s perfect for day or night. Like BlackAmericaWeb.com on Facebook. Follow us on Twitter.  

A woman who claims she left a Rihanna concert with a case of herpes is suing M.A.C. Cosmetics Inc., claiming she got the virus from a lipstick sample she applied after being approached by a M.A.C. rep. Starkeema Greenidge claims she was at the Barclays Center in Brooklyn when the rep approached her to apply […]