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Culturally Relevant Advertising [VIDEO]

When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are…

YOU MATTER: Get to Know Nielsen

Nielsen understands your consumer habits. What does this mean exactly? Nielsen is a global provider of information and insights into what consumers watch, buy and…

Are You a Conscious Consumer? [VIDEO]

Conscious Consumers are responsible shoppers, willing to research the companies that they do business with, understand their influence and are willing to be a social…

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