In terms of regional wins, Chick-Fil-A fared well in all regions except the South where Raising Cane’s took the top spot. Boston Market performed well across all regions as well.
Researchers attribute Chick-Fil-A’s success to their quality food and taste, value, cleanliness, customer service, and atmosphere. Boston Market fans also reported the same favorable characteristics. KFC, on the other hand came in 9th place for food quality, taste and value.