Nielsen’s Top Mobile Phone Facts

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  • 1) At the end of 2011, half of African-American mobile users owned a smartphone

    2) 44% of all new mobile phone purchases by  African-Americans are smartphones

    3) In 2011, 37% of African-Americans were Android users, 16% were Apple iPhone users, 30% Blackberry users

    4) African-Americans send/receive about 907 texts a month

    5) African-Americans talk about 1,298 minutes a month (more than twice that of White Americans)

    6) 78% of African-Americans use smartphones for text messaging

    7) 51%  of African-American use their smartphones for picture messaging

    8) 43% of African-Americans use their smartphones for email

    9) 41% of African-Americans use their smartphones for mobile Internet

    10) 37% ofAfrican-Americans use their smartphones for social networking

     

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