The porn industry is now staking claim in Twitterverse.
Porn stars are depending on Twitter more than ever to boost their brand.
"Twitter has opened up these porn stars fan bases like nothing the adult film industry has ever seen before," said Dan Miller, managing editor of XBiz, an adult industry trade publication. "Since most mainstream pop culture publications don't cover the porn industry (and) porn movie reviews don't generally appear alongside reviews of big Hollywood movies … the adult industry has embraced Twitter as a way to reach out directly to fans beyond the typical porn consumer."
As with any other entertainment field, porn stars are encouraged to take advantage of existing and new social media avenues to promote themselves.
Alexander Raymond Palumbo, a social media strategist at Digital Playground, an adult movie production company hosts marketing seminars for porn actors. He provides each star with the tools on how to build their identity through social media and connect with their fans.
"I try to instill in performers that you should let people know who you are, invite them into your interaction," he said.
Palumbo also said that many adult entertainment companies view Twitter as an instant focus group to gauge their interests.
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