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Dawn Richard is all types of sexy in this new ad for PETA. In the tastefully flawless image, the singer poses naked while biting into a strawberry as her faux locs cascade down her back. We are here for this. Slay, Dawn!

https://instagram.com/p/5dj1uULvLM/?taken-by=dawnrichard

 

Richard announced her new spokesperson duties on Instagram. She captioned a photo of herself from the campaign with, “Proud to be the new spokesperson for @Officialpeta ..I’ve been Vegan for a year and a half now and it has changed my life and perspective. What you put inside your body reflects the outside of you. See more of my story at @officialpeta and see why I made the change. Thank you dad and Monty for opening my heart and eyes. Thank you @ninajhair and@_nimzilla for making me feel and look beautiful.”

According to PETA, Dawn was inspired to go Vegan after learning of all the horrible ways animals are treated in the food industry. She was also inspired after her father’s cancer diagnosis, and she “hasn’t looked back.” Dawn explains, “I was devastated to find out that the food I was eating was so processed and so bad, and the animals were so mistreated and I was not happy and it made me immediately… go cold turkey.”

She continues, “(My) whole life has changed. I get up earlier, I want to exercise, I feel better, my skin feels better – and these are things I didn’t even know (about vegan eating), coming from the south, coming from New Orleans.”

Dawn landed her big break after auditioning for P. Diddy’s “Making the Band 3″ in 2004, and subsequently landing a spot in his girl group Danity Kane, from 2005 to 2009. The group reformed with 3 of the original 5 members in late 2013. In 2009, Richard joined Diddy-Dirty Money with her boss Sean Combs and Kalenna Harper, disbanding in 2011.

Peep the behind-the-scenes footage from Dawn’s PETA shoot below.

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(Photo Source: PETA Instagram)