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In his first week as the official anchor of “NBC Nightly News,” Lester Holt topped ABC’s “World News Tonight” in total viewers, and among the coveted 25-54 demo that advertisers crave, reports Variety.

“NBC Nightly News with Lester Holt” drew an average of 1,970,000 viewers between the ages of 25 and 54 for the five days ended June 26, according to Nielsen, compared with 1,933,000 for ABC’s “World News Tonight” with David Muir and 1,473,000 for CBS’ “CBS Evening News” with Scott Pelley. (Advertisers place more emphasis on the 25-54 age group when negotiating prices for their support of news programming.)

“Nightly News” attracted an average of 8,048,000 viewers overall during the same time period, according to Nielsen. In comparison, “World News” lured an average of 7,722,000 and “Evening News” an average of 6,608,000.

NBC’s win comes on the heels of its new promo campaign to draw attention to the anchor, who in recent months had been a substitute for Brian Williams. Williams was suspended for six months earlier this year after disclosing he embellished some accounts of his reporting.

NBCUniversal earlier this month said Williams would move to MSNBC in a new reporting position in August.

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(Photo Source: AP)