Benoni Tagoe is using every resource at his disposal to teach Black millennials how to empower themselves through financial literacy with a new web series The Bizz Plan.
“I have a lot of friends who know how to get money, but they don’t know how to keep it,” said Tagoe. “A lot of people who grew up like me, they fell into the same cycle as their parents. I wanted to create something that urban millennials could learn from.”
Research shows that Black spending has topped $1 trillion, and millennials spend more than they are bringing in. That’s where The Bizz Plan comes in.
Sometimes the way financial literacy is framed makes it hard for millennials to engage the information, said Tagoe. In other words, if what’s being said is boring and stale, why bother listening in the first place?
“You’re learning things from a 50-year-old white man. No one wants to pay attention to that because they don’t know the culture,” he said.
Watch an episode of The Bizz Plan below.
So Tagoe tapped influencers he thought could speak directly to Black millennials. He brought in the likes of Vine superstar King Bach, blogger Taye Hansberry and REVOLT editorial director Julian Mitchell, among others, to give snippets of advice based on their own experiences in business and finance. Would their perspective touch the audience? Tagoe says so far it has.
“I didn’t know how people were going to receive it,” he said. “I’ve heard nothing but positive feedback from it. I go on YouTube and read the comments and people say, ‘This series has helped me figure things out.’ If people received the soft launch well, I can’t wait for what’s next.”
And what’s next is Tagoe expanding his brand and The Bizz Plan. Right now, he’s gearing up for national workshops to teach financial literacy and a series of books for the same purpose.
“Everybody is waiting for something like this,” Tagoe said. “I want to educate [people].”
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This Week’s Celebrity Instagrams (6/18-6/24)
25 photos Launch gallery
1. Me & the homie @jaleelwhite #RujohnFoundation Happy to be in Jamaica! Good times
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5. Good Morning. Early day in Detroit! Making press rounds for @thebossnetwork's Ladies That Lead Tour. Thank you @traycemadre and @colourbynumbr for my glam.
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6. POWER the best show on TV @djenvy, Queens we so big out here. #EFFENVODKA #FRIGO
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7. They said u lost a step, wasn't explosive as once was, the best days was in the real view, questioned your drive, your leadership, your commitment, you don't have killer instinct, going back home is the worst mistake in your career, he got the coach fired, players traded, won't work between him and Kyrie, Him and Kev won't work, love your teammates to much, there's no way he can deliver a championship in his hometown, etc etc etc.... But guess what THATS NONE OF MY BUSINESS #StriveForGreatness #ThisOneIsForTheLand #PutSomeRespeckOnMyName Hahahaha!!! Yes sir
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8. Oooooh weeee this man right here is responsible for at least three of our four babies!! #JOE ❤❤❤🎤 #rnb #king #voicelikebutter #ForPeetesSake
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9. Hanging with my @abcnetwork family! @abcunclebuck tonite y'all check us out ! @anthonyanderson @traceeellisross
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10. My broski ( @sayeedshahidi ) and I are on Top 5 Live on @go90 at 5 (which is super duper close)! Make sure to tune in :) #UncleBuck #Blackish
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11. Lights out💤 #GoodNight
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12. Late nights mornings
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13. Ran into the lovely talented @siedahgarrett on this brutiful favvuz deh!
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14. #halal #love #thedargans #kattwilliamsSHOW #mashallah when that Jennah piece HIT!! @sweetjennahcollection glasses by @baddieglamaccessories LIZ 😍 @dynamiteko top @dazzledmv and jeans @thevision414 and shoes: @louboutinworld
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15. Big Hair and Optical Illusions #OceanDrive #MiamiLiving #coverparty
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16. MAMA and THE SAVAGES ... ⚓️ #supportyourlocalgirlgang
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17. From the bottom of my ❤️, thank you new followers & old! & hello fellow night owls! #grateful #racheltrue #naturalhair #curlyhair #curlygirl #healthyhair
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18. I feel so grateful because I met these amazing young minds, visiting from Houston TX, during their college tour stop today at #usc.These students are ALL extraordinary and embody academic excellence so I'm humbled to have shared a few moments with them to applaud and celebrate their bright futures ahead! Thank you @EmergeFellows for inviting me to speak and blessing me with your love and attention this afternoon!
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19. Happy Fathers Day Pops. U taught me how to be a man. Lessons of love, hard work & gratefulness. Sorry the fishing didn't stick. LOL. I Love U!
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20. Sky Zone and Ice Cream! Best Fathers Day Ever!! Photo credit @mariahcarey
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21. Look what finally came in the mail 😎 #mtvmovieawards2016 💥+🌽! #straightouttacompton
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22. Claudia Jordan: ....
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23. 'Member that time I almost knocked a bajillion dollar camera off the car? Really? Yeah, me neither! #Greenleaf Episode 2 comin atcha!
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24. Full of love. #birthday #Cabo
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25. Oh hey! Look who just joined Snapchat
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