Benoni Tagoe is using every resource at his disposal to teach Black millennials how to empower themselves through financial literacy with a new web series The Bizz Plan.
“I have a lot of friends who know how to get money, but they don’t know how to keep it,” said Tagoe. “A lot of people who grew up like me, they fell into the same cycle as their parents. I wanted to create something that urban millennials could learn from.”
Research shows that Black spending has topped $1 trillion, and millennials spend more than they are bringing in. That’s where The Bizz Plan comes in.
Sometimes the way financial literacy is framed makes it hard for millennials to engage the information, said Tagoe. In other words, if what’s being said is boring and stale, why bother listening in the first place?
“You’re learning things from a 50-year-old white man. No one wants to pay attention to that because they don’t know the culture,” he said.
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Tags: Benoni Tagoe » financial literacy » King Bach » Millennials » YouTube