Big Tobacco has turned to racial targeting to survive a downturn in sales. Reynolds American, the No. 2 U.S. tobacco producer announced a deal to buy No. 3 cigarette maker Lorillard for about $25 billion.

Why does this matter? It matters because of Lorillard’s menthol cigarette brand, Newport, which is marketed towards African American smokers. According to Campaign for Tobacco-Free Kids, Newport was the leading brand of cigarettes among nearly 74 percent of black youths aged 12 to 17 and almost 79 percent of Black young adults aged 18 to 25. Newport sales have shown steady growth from 10.6 percent to 13.2 percent between 2009 and 2012.

For full analysis of this merger visit The Huffington Post.

Also On Black America Web:

6 thoughts on “Big Tobacco Merger An Attempt To Build Profits On The Puffs Of Black Smokers

  1. Dangerous BlkMan on said:

    What we need is a tobacco company owned and operated by a black man. Because I am not giving up my smokes and If I could buy from my own people I would. I would like to see Tom Joyner look into this.

  2. I can’t believe any educated, responsible black person still smokes ANY brand of cigarette. May you all get cancer and die- then you can blame the white man (aka big tobacco). FOOLS!

  3. Thomas on said:

    Is this article saying European Americans, Latin Americans, & asian Americans are too smart to committ suicide by tobacco?

  4. americanize. on said:

    Everyone who smokes was tricked,the tobacco companys put a drug(nicotine) in their product,to keep you hooked,an eventuley kill you. They should be arrested.

  5. jhuf on said:

    Well what bothers me is why all these agents of Tobacco Company’s aren’t
    Being arrested for assault when they put guns to the heads of AA’s
    and make us buy and smoke cigarettes. Unless this article is saying that we lack free will and control over our selves or most important educated enough to know what’s detrimental to our health

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