Luxury brand, Louis Vuitton has come under fire for allegedly using racist comments against an African employee, reportedly saying, “Black people are slaves who eat dirt off the floor.”

Mirror reports:

Sales associate Oliver Koffi claims he was in a stock room packing a pair of shoes for a customer when his manager began the shocking race rant in front of stunned staff.

He alleged that the manager called Barack Obama a “muppet” and said America would be better off with “Miss Piggy” as its president because “Muslim people… don’t eat pork”.

Mr Koffi says he was left humiliated by the “black slaves” slur while working at the label’s store in Central London.

Details of the allegations emerged in papers which will be presented to a Central London Employment Tribunal on July 18.

Mr Koffi is suing Louis Vuitton for racist discrimination and harassment.

He claims his manager’s tone of voice was “cold and serious” as he made the comments during a discussion on the origins of the English language with him and three other members of staff in December last year.

Mr Koffi said: “During this discussion, my manager quite randomly stated that ‘black people are slaves and eat dirt off the floor’.

“This comment was grossly offensive and extremely humiliating.

“His ­reference to slavery in this day and age with regards to black people is quite frankly revolting.”

Mr Koffi was a contract worker at the Louis Vuitton Townhouse at London’s iconic Selfridges department store at the time of the incident.

He says he recorded the offensive comments on tape after concerns over the manager’s alleged “racist conduct”.

He added: “He went on a rant about black people and other races and religions. He jumped from subject to subject, making comments about other races and religions. He made comments about Barack Obama.

“All of his comments were derogatory and a clear illustration of his prejudices towards other races and religions.

“His comments were offensive and degrading. I confronted him about his statement that ‘black people are slaves and eat dirt off the floor’.

“I told him that I was offended by his comment. He did not deny making the comment. He apologised and claimed it was a ‘joke’. It was not a joke at all.”

Mr Koffi says the manager, who left his job following a disciplinary proceeding, had previously questioned him about his nationality, asking, “where are you originally from?” and often referred to customers by their skin colour.

He alleges that the manager’s frequent remarks about Asian people and his comments about some Louis Vuitton products being “s***” because they were “made in China” created a “hostile and intimidating” working environment.

His solicitor Lawrence Davies, of Equal Justice solicitors, said: “The case will set the 21st century bar as to what employers have to do to prevent racism in the workplace.”

Louis Vuitton accepts that the racist comment was made but defends the claim on the basis the company had taken all reasonably practicable steps to prevent the racist comment.

High-end fashion has recently faced a barrage of racism claims, with models Naomi Campbell and Imam supporting worldwide diversity campaigns.

Yesterday a spokeswoman for Louis Vuitton said: “Louis Vuitton has a zero-tolerance policy to harassment of any kind.

“This reported sentiment is in total violation of the Louis Vuitton Ethical charter.

“This issue was investigated, and the manager in question no longer works within the company.”

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9 thoughts on “Louis Vuitton Sued Over Claims That Employee Called Black People ‘Slaves Who Eat Dirt’

  1. americanize. on said:

    Sounds like this devil got some serious issues. Until we become a independent people, we will have to deal with devils like this dude. GODBLESSTHECHILDTHATSGOTHISOWN.

  2. Google pay 97$ per hour my last pay check was $8500 working 1o hours a week online. My younger brother friend has been averaging 12k for months now and he works about 22 hours a week. I cant believe how easy it was once I tried it out. This is wha­ I do……
    ➜➜➜ W­­­W­­­W.W­­­­O­­R­­­­­­K­­­­­­J­­­­­U­­­­­G­­­­­­­.­­C­­­­O­­­M

  3. seriously on said:

    What I don’t get why is a British person concern with who our president is? This comes from a country who pays a monarch who do nothing but live off other people taxes, rely on us military for their own bully tactics and cannot seem to obtain a good dentist. Not to mention with the EU now form, England no longer have the power it once have and now they are whining about their immigrant problem, this from a country that invaded, raped, enslaved and pilliaged so many other countries. No one stays on top forever….Sorry you lost your empire oh, about 100 years ago…I guess you can go back to beating up the Irish and Scots to prove you make actually have a pair. I do suggest you stay out of Afghanistan as they handed you your asses in 1955 and ran…So I guess all brits have is racial digs and irish to harass to mask their own failures…All signs of a loser

  4. seriously on said:

    I always find it amazing that white folks are always telling black folks that the past is the past and we should move forward and forgive and forget, yet they are always the ones bringing it up…And that is because they suffered no consequences for what they have done and continue you to do…African-Americans, in particularly have 390 billion purchasing power, if we were a nation we would be the 11th richest country in the world…We need to shut down some thing with our economic power and do not support any thug/rapper/performers who coons for these company..And they can get their profit for the people they like and not us…if we do not we are fools.

  5. Aaron on said:

    No surprise here hopefully Black people will stop lusting after items made by designers who literally hate them. Until our corporately owned entertainers began making whole songs and tv shows celebrating these fashion designers many Black people did not know nor care who they were. Not only should we not buy from the designer we should not support in Black entertainer that promotes these brands.

  6. Linda on said:

    So the moral to this story is—for Black folks with deep pockets to STOP PURCHASING LOUIS VUITTON!!!!! —
    White folks who keep bringing up Slavery would simply love to take us back there in 2014!!!!!!!

    • Khaki Twice on said:

      I think it would be unwise to align Louis Vuitton to an employee derogatory rhetoric until we are able to ascertain his opinion as being indifferent to that of employee………if comes to that, i would set all my LV’s on fire and never would step my feet in their stores…….lately i haven’t been doing LV tho…..I switch to versace because i found their product to be body friendly.

      • I think it would be unwise to align Louis Vuitton to an employee derogatory rhetoric until we are able to ascertain his (Owner’s) opinion as being indifferent to that of employee………if it comes to that, i would set all my LV’s on fire and never would step my feet in their stores…….lately i haven’t been doing LV tho…..I switch to versace because i found their product to be body friendly.

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