NEW YORK (AP) — “Super Bowl 50” just looks better than “Super Bowl L.”
X, V and I are nicely symmetrical, but with the unbalanced L in line for the 2015 season, the NFL decided to scrap the Roman numerals for a year.
The championship game in Santa Clara, California, on Feb. 7, 2016, will be known as “Super Bowl 50.”
The league has been contemplating this eventuality for nearly a decade, ever since the 40th edition ended with XL — which is not only visually pleasing but seemed an appropriate description of the extravaganza the Super Bowl has become.
Starting last April, NFL executives viewed more than 70 potential logos for the 2016 game. They found it’s hard to build an attractive image around what league vice president Jaime Weston calls “the lonely L.”
Using the big 5-0 instead had the added benefit of emphasizing the significance of the Super Bowl’s 50th iteration. That allows the NFL to celebrate the milestone all season long.
“It’s a much bolder statement,” said Weston, the NFL’s VP for brand and creative.
In 2017 in Houston, though, the game will revert to “Super Bowl LI.” Adding that I to the end squares off the L and makes it more adaptable graphically, Weston said.
And the league has no desire to ditch the Roman numerals for good.
The NFL first started using them for the fifth Super Bowl in 1971. They have a practical value for a league whose regular season and championship game take place in different calendar years.
Then there are the more intangible benefits.
“It really does differentiate us,” Weston said.
The NFL held focus groups before the 40th Super Bowl and found that fans could associate logos from years past with their memories of watching that particular game. Even if they might not remember that X means 10, V is five, I is one and L is 50 — let alone how to represent 40.
A new letter won’t come into play until the 90th edition in 2056: Super Bowl XC.
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This Week’s Celebrity Instagrams (6/18-6/24)
25 photos Launch gallery
1. Me & the homie @jaleelwhite #RujohnFoundation Happy to be in Jamaica! Good times
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5. Good Morning. Early day in Detroit! Making press rounds for @thebossnetwork's Ladies That Lead Tour. Thank you @traycemadre and @colourbynumbr for my glam.
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6. POWER the best show on TV @djenvy, Queens we so big out here. #EFFENVODKA #FRIGO
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7. They said u lost a step, wasn't explosive as once was, the best days was in the real view, questioned your drive, your leadership, your commitment, you don't have killer instinct, going back home is the worst mistake in your career, he got the coach fired, players traded, won't work between him and Kyrie, Him and Kev won't work, love your teammates to much, there's no way he can deliver a championship in his hometown, etc etc etc.... But guess what THATS NONE OF MY BUSINESS #StriveForGreatness #ThisOneIsForTheLand #PutSomeRespeckOnMyName Hahahaha!!! Yes sir
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8. Oooooh weeee this man right here is responsible for at least three of our four babies!! #JOE ❤❤❤🎤 #rnb #king #voicelikebutter #ForPeetesSake
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9. Hanging with my @abcnetwork family! @abcunclebuck tonite y'all check us out ! @anthonyanderson @traceeellisross
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10. My broski ( @sayeedshahidi ) and I are on Top 5 Live on @go90 at 5 (which is super duper close)! Make sure to tune in :) #UncleBuck #Blackish
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11. Lights out💤 #GoodNight
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12. Late nights mornings
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13. Ran into the lovely talented @siedahgarrett on this brutiful favvuz deh!
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14. #halal #love #thedargans #kattwilliamsSHOW #mashallah when that Jennah piece HIT!! @sweetjennahcollection glasses by @baddieglamaccessories LIZ 😍 @dynamiteko top @dazzledmv and jeans @thevision414 and shoes: @louboutinworld
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15. Big Hair and Optical Illusions #OceanDrive #MiamiLiving #coverparty
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16. MAMA and THE SAVAGES ... ⚓️ #supportyourlocalgirlgang
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17. From the bottom of my ❤️, thank you new followers & old! & hello fellow night owls! #grateful #racheltrue #naturalhair #curlyhair #curlygirl #healthyhair
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18. I feel so grateful because I met these amazing young minds, visiting from Houston TX, during their college tour stop today at #usc.These students are ALL extraordinary and embody academic excellence so I'm humbled to have shared a few moments with them to applaud and celebrate their bright futures ahead! Thank you @EmergeFellows for inviting me to speak and blessing me with your love and attention this afternoon!
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19. Happy Fathers Day Pops. U taught me how to be a man. Lessons of love, hard work & gratefulness. Sorry the fishing didn't stick. LOL. I Love U!
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20. Sky Zone and Ice Cream! Best Fathers Day Ever!! Photo credit @mariahcarey
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21. Look what finally came in the mail 😎 #mtvmovieawards2016 💥+🌽! #straightouttacompton
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22. Claudia Jordan: ....
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23. 'Member that time I almost knocked a bajillion dollar camera off the car? Really? Yeah, me neither! #Greenleaf Episode 2 comin atcha!
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24. Full of love. #birthday #Cabo
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25. Oh hey! Look who just joined Snapchat
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