Was it the title?
Mariah Carey just scored her 17th top 10 album on the Billboard 200 chart as Me. I Am Mariah … The Elusive Chanteuse enters at No. 3 with 58,000 sold in the week ending June 1 (according to Nielsen SoundScan).
But the 58,000 in sales is her smallest opening for a non-holiday studio album since SoundScan started tracking sales in 1991. Her previous low came when 1991′s Emotions launched at No. 4 with 156,000.
Carey has tallied six No. 1 albums between 1991 and 2008. The era of double and triple platinum albums sales has definitely leveled off, but Beyonce did pull off a millon-seller last year when she dropped her self-titled release directly to iTunes with no advance promotion.
By comparison, Adele has sold 10 million copies of her 21 release which came out in 2011, Rihanna sold 4.1 million total of her 2012 Unapologetic CD and Beyonce is now up to 3 million worldwide of her self-titled CD. Carey’s top seller is 1993’s Music Box which sold 17.2 million records worldwide.