LOS ANGELES (AP) — LeVar Burton’s fundraising effort to bring “Reading Rainbow” to the online masses is a by-the-book success.
The goal of raising $1 million by July 2 was reached within hours of the campaign’s launch Wednesday on Kickstarter, according to the website. More than 34,000 donors had pledged $1.6 million and counting as of Thursday morning.
Burton was the host of “Reading Rainbow,” the children’s literacy program that aired on public TV through 2009.
“It was my mother who taught me that, by picking up a book, I could ‘go anywhere’ and ‘be anything,’ ” Burton said in a posting on Kickstarter.
Contributors can claim rewards ranging from autographed memorabilia to a private dinner with Burton to a chance to put on the visor that the actor wore on “Star Trek: The Next Generation.”
“We’re not just getting pledges, but so much email love that our server froze,” said Mark Wolfe, Burton’s business partner. “I’m so happy to help. LeVar taught me to read,” is among the typical messages, he said.
A tablet version of “Reading Rainbow” was released in 2012 and became a top-selling education app. It provides access to hundreds of books and Burton’s videotaped “field trips” to historic and other places, said Wolfe, who co-founded the for-profit RRKidz company with Burton.
The Kickstarter campaign is intended to help bring an online version to more children for a $5 monthly subscription fee, Wolfe said. Many more families have access to computers than tablets, he said.
An educator-specific format will be created for schools and made available free to at least 1,500 of the neediest classrooms, RRKidz said.
Burton and Wolfe hold the global rights to “Reading Rainbow” in partnership with the show’s creator, public TV station WNED in Buffalo, New York, according to a release.
Like BlackAmericaWeb.com on Facebook. Follow us on Twitter.
REGISTER NOW for the 2014 Allstate Tom Joyner Family Reunion taking place August 28- September 1, 2014 in Orlando, Florida! For booking information, call 407-248-9191.
(Photo Source: AP)
Also On Black America Web:
This Week’s Celebrity Instagrams (10/15-10/21)
31 photos Launch gallery
1. Just a NY girl with BIG dreams....
1 of 31
2. HAPPY CHILDREN=QUALITY PARENTING. We don't always see eye to eye on everything and that's normal. We're human beings. But we come together and do it right for what's important, the kids. We are not enemies, we are parents. And we are parents 1st. S/O to @monyettashaw for making Mason's bday memorable. S/O to @itscrystalsmith at home taking care of our other lil' Prince. ❤️❤️❤️ THIS IS WHAT CO-PARENTING LOOKS LIKE. #Blessed #Happy #AboveTheDrama #BiggerThanUs
2 of 31
3. So happy to finally be able to share with you all that I’m the new Global Brand Ambassador for @Revlon! Follow my day on RevlonSnaps. Yay! Choose Love, Everybody! #RevlonXCiara #chooselove #ad
3 of 31
4. Glam on point!!!@makeupbymotoko & @shaylinjoneshair #easybreezy @lifetimetv #beachesmovie #january2017 😘
4 of 31
5. ✨True love ✨📸: @jessiemarrerophotography
5 of 31
6 of 31
7. Today was not easy..but by the grace of God we all got through it. Words cannot express our gratitude for all of your Prayers, Positive thoughts and Support for us throughout the years. Tommy will be missed but most certainly never forgotten...And PLEASE don't ask "Where's Martin?.." he was there too...just not in this picture. Lol! God bless you all.. #LoveConquersAll #MartinShow
7 of 31
8 of 31
9. West coast get ready for #RockyHorror. I will be live tweeting again. #letsdothetimewarpagain
9 of 31
10. #THEKEYS pre order yours now ... Available everywhere #NOV22 #WeTheBest 🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑
10 of 31
11. We about to ROCK at #KCABlackBall!! All for our life-changing effort to end 🌎 AIDS.
11 of 31
12. Today's #SNAPJACK is brought to you by @yazzthegreatest 😂😂😂💋💋💋
12 of 31
13. Damn girl you kinda old to be headed to the Go Go. You coming in at the age they leaving. LMAO
13 of 31
14. Daddy daycare B-Boxin with @acewellstucker @shopraisingace
14 of 31
15. #FBF Naviyd & URV "LIL MONSTERS"
15 of 31
16. HAPPY BIRTHDAY TO ONE OF THE BIGGEST LEGENDS IN OUR HIPHOP HISTORY! @snoopdogg CONTINUED BLESSING AND LOVE FAMILY!!!!! REAL OG!
16 of 31
17. Thank you for a beautiful night VSU! Let's do it again! #HOMECOMING
17 of 31
18. Had a great time this morning with my familia Erica, Griff & Truth!!
18 of 31
19. Check out my interview on @essence facebook live. #inmyownwords #nycpromo #day2
19 of 31
20. #She💋 #tbt #TheCoveAtTheAtlantis #DawgPawsAndAll
20 of 31
21. Bae #retailtherapy
21 of 31
22. Why me and @coryhardrict got the same pose... and notee... new mouth #naked
22 of 31
23. When my husband is my personal 'hype-man'! it kills me every time! 💜😂 #WHATNOW #lostfiles📷
23 of 31
24. Diggy Simmons
24 of 31
25. Hand full of @jacquieaiche 💙💎💍 @esnail_la 💅🏾
25 of 31
26. SuperSoulers! You can watch my interview with Carl Lentz live from my Facebook page, tomorrow at 11a ET| 8a PT. #SuperSoulSunday
26 of 31
27. 💋 .. When the friendship is easy like Sunday morning. ☀️
27 of 31
28. Sunday mornings are the best........... hugs and cuddles with my angel
28 of 31
29. #huggar16 #hellohuggars
29 of 31
30. My gym is everywhere!.. #RnBMoney #TheGeneral 📸: @twelvepastseven
30 of 31
31. Nothing I would rather be doing... Rocko setting up our movie, Romelō working on a puzzle & Laiyah singing and sharing all she's learning at school... I'm so grateful for the joy they've brought into my life ... Praying for peace , joy & love in the home of EVERY family ♥️ #HeadScarfPJSunday LOL 😂
31 of 31