NEW YORK (AP) — Microsoft announced a larger version of its Surface tablet to make the device more compelling as a laptop replacement.
The Surface Pro 3 will have a screen measuring 12 inches diagonally, up from 10.6 inches in previous models. Microsoft said it’s also thinner and faster than before. The company said it worked closely with chip-maker Intel Corp. to maximize performance in a slim device.
Microsoft also collaborated with software developers such as Adobe to adapt Photoshop and other software to take advantage of the new tablet’s hardware.
The Surface Pro 3 will go on sale Wednesday starting at $799.
Microsoft announced the device Tuesday at an event in New York.
The Surface is an important part to Microsoft CEO Satya Nadella’s mobile-focused strategy. The company is trying to boost sales of Windows tablets and phones to stay relevant with consumers as computing habits change.
Microsoft’s presenters spent much of the hour-long presentation comparing the Surface with Apple’s iPad and MacBook Air laptop.
Panos Panay, corporate vice president for Surface Computing at Microsoft Corp., tried to make the case for the Pro 3 to replace both.
“This is the tablet that can replace a laptop,” he said.
The first Surface came out in late 2012 to lackluster sales. The Surface 2’s debut last October came with a greater marketing emphasis on tasks people normally tackle on laptops, such as creating documents and editing movies.
In the January-March period, revenue from Surface devices grew more than 50 percent from the year before to about $500 million. But that figure pales in comparison with Apple’s reported $7.6 billion in iPad revenue for the same quarter.
The Surface line is notable for its built-in kickstand. Last fall’s models made the tablets more comfortable to use on laps with a kickstand that works at two different angles. With the Pro 3, the kickstand can be adjusted to a range of positions, much the way a laptop’s screen can be opened at various angles.
Microsoft also said it improved the touchpad on its optional keyboard cover. In addition, the Pro 3 comes with a stylus that feels like a real pen.
The Surface line puts Microsoft in competition with some of its own partners — the makers of tablets and laptops that use Microsoft’s Windows operating system. Nadella sought to quell concerns by saying the company’s goal was to create demand in new types of products and boost the entire industry.
“We are not building hardware for hardware’s sake,” Nadella said. “We want to build experiences that bring together all the capabilities of the company.”
The vision of the Surface, he said, was to design a product that “takes the best of the tablet and the laptop” and enable people to read, create, write, watch and enjoy.
Like BlackAmericaWeb.com on Facebook. Follow us on Twitter.
REGISTER NOW for the 2014 Allstate Tom Joyner Family Reunion taking place August 28- September 1, 2014 in Orlando, Florida! For booking information, call 407-248-9191.
(Photo Source: AP)
Also On Black America Web:
This Week’s Celebrity Instagrams (10/15-10/21)
31 photos Launch gallery
1. Just a NY girl with BIG dreams....
1 of 31
2. HAPPY CHILDREN=QUALITY PARENTING. We don't always see eye to eye on everything and that's normal. We're human beings. But we come together and do it right for what's important, the kids. We are not enemies, we are parents. And we are parents 1st. S/O to @monyettashaw for making Mason's bday memorable. S/O to @itscrystalsmith at home taking care of our other lil' Prince. ❤️❤️❤️ THIS IS WHAT CO-PARENTING LOOKS LIKE. #Blessed #Happy #AboveTheDrama #BiggerThanUs
2 of 31
3. So happy to finally be able to share with you all that I’m the new Global Brand Ambassador for @Revlon! Follow my day on RevlonSnaps. Yay! Choose Love, Everybody! #RevlonXCiara #chooselove #ad
3 of 31
4. Glam on point!!!@makeupbymotoko & @shaylinjoneshair #easybreezy @lifetimetv #beachesmovie #january2017 😘
4 of 31
5. ✨True love ✨📸: @jessiemarrerophotography
5 of 31
6 of 31
7. Today was not easy..but by the grace of God we all got through it. Words cannot express our gratitude for all of your Prayers, Positive thoughts and Support for us throughout the years. Tommy will be missed but most certainly never forgotten...And PLEASE don't ask "Where's Martin?.." he was there too...just not in this picture. Lol! God bless you all.. #LoveConquersAll #MartinShow
7 of 31
8 of 31
9. West coast get ready for #RockyHorror. I will be live tweeting again. #letsdothetimewarpagain
9 of 31
10. #THEKEYS pre order yours now ... Available everywhere #NOV22 #WeTheBest 🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑
10 of 31
11. We about to ROCK at #KCABlackBall!! All for our life-changing effort to end 🌎 AIDS.
11 of 31
12. Today's #SNAPJACK is brought to you by @yazzthegreatest 😂😂😂💋💋💋
12 of 31
13. Damn girl you kinda old to be headed to the Go Go. You coming in at the age they leaving. LMAO
13 of 31
14. Daddy daycare B-Boxin with @acewellstucker @shopraisingace
14 of 31
15. #FBF Naviyd & URV "LIL MONSTERS"
15 of 31
16. HAPPY BIRTHDAY TO ONE OF THE BIGGEST LEGENDS IN OUR HIPHOP HISTORY! @snoopdogg CONTINUED BLESSING AND LOVE FAMILY!!!!! REAL OG!
16 of 31
17. Thank you for a beautiful night VSU! Let's do it again! #HOMECOMING
17 of 31
18. Had a great time this morning with my familia Erica, Griff & Truth!!
18 of 31
19. Check out my interview on @essence facebook live. #inmyownwords #nycpromo #day2
19 of 31
20. #She💋 #tbt #TheCoveAtTheAtlantis #DawgPawsAndAll
20 of 31
21. Bae #retailtherapy
21 of 31
22. Why me and @coryhardrict got the same pose... and notee... new mouth #naked
22 of 31
23. When my husband is my personal 'hype-man'! it kills me every time! 💜😂 #WHATNOW #lostfiles📷
23 of 31
24. Diggy Simmons
24 of 31
25. Hand full of @jacquieaiche 💙💎💍 @esnail_la 💅🏾
25 of 31
26. SuperSoulers! You can watch my interview with Carl Lentz live from my Facebook page, tomorrow at 11a ET| 8a PT. #SuperSoulSunday
26 of 31
27. 💋 .. When the friendship is easy like Sunday morning. ☀️
27 of 31
28. Sunday mornings are the best........... hugs and cuddles with my angel
28 of 31
29. #huggar16 #hellohuggars
29 of 31
30. My gym is everywhere!.. #RnBMoney #TheGeneral 📸: @twelvepastseven
30 of 31
31. Nothing I would rather be doing... Rocko setting up our movie, Romelō working on a puzzle & Laiyah singing and sharing all she's learning at school... I'm so grateful for the joy they've brought into my life ... Praying for peace , joy & love in the home of EVERY family ♥️ #HeadScarfPJSunday LOL 😂
31 of 31