NEW YORK (AP) — Microsoft announced a larger version of its Surface tablet to make the device more compelling as a laptop replacement.
The Surface Pro 3 will have a screen measuring 12 inches diagonally, up from 10.6 inches in previous models. Microsoft said it’s also thinner and faster than before. The company said it worked closely with chip-maker Intel Corp. to maximize performance in a slim device.
Microsoft also collaborated with software developers such as Adobe to adapt Photoshop and other software to take advantage of the new tablet’s hardware.
The Surface Pro 3 will go on sale Wednesday starting at $799.
Microsoft announced the device Tuesday at an event in New York.
The Surface is an important part to Microsoft CEO Satya Nadella’s mobile-focused strategy. The company is trying to boost sales of Windows tablets and phones to stay relevant with consumers as computing habits change.
Microsoft’s presenters spent much of the hour-long presentation comparing the Surface with Apple’s iPad and MacBook Air laptop.
Panos Panay, corporate vice president for Surface Computing at Microsoft Corp., tried to make the case for the Pro 3 to replace both.
“This is the tablet that can replace a laptop,” he said.
The first Surface came out in late 2012 to lackluster sales. The Surface 2’s debut last October came with a greater marketing emphasis on tasks people normally tackle on laptops, such as creating documents and editing movies.
In the January-March period, revenue from Surface devices grew more than 50 percent from the year before to about $500 million. But that figure pales in comparison with Apple’s reported $7.6 billion in iPad revenue for the same quarter.
The Surface line is notable for its built-in kickstand. Last fall’s models made the tablets more comfortable to use on laps with a kickstand that works at two different angles. With the Pro 3, the kickstand can be adjusted to a range of positions, much the way a laptop’s screen can be opened at various angles.
Microsoft also said it improved the touchpad on its optional keyboard cover. In addition, the Pro 3 comes with a stylus that feels like a real pen.
The Surface line puts Microsoft in competition with some of its own partners — the makers of tablets and laptops that use Microsoft’s Windows operating system. Nadella sought to quell concerns by saying the company’s goal was to create demand in new types of products and boost the entire industry.
“We are not building hardware for hardware’s sake,” Nadella said. “We want to build experiences that bring together all the capabilities of the company.”
The vision of the Surface, he said, was to design a product that “takes the best of the tablet and the laptop” and enable people to read, create, write, watch and enjoy.
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(Photo Source: AP)
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This Week’s Celebrity Instagrams (6/18-6/24)
25 photos Launch gallery
1. Me & the homie @jaleelwhite #RujohnFoundation Happy to be in Jamaica! Good times
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5. Good Morning. Early day in Detroit! Making press rounds for @thebossnetwork's Ladies That Lead Tour. Thank you @traycemadre and @colourbynumbr for my glam.
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6. POWER the best show on TV @djenvy, Queens we so big out here. #EFFENVODKA #FRIGO
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7. They said u lost a step, wasn't explosive as once was, the best days was in the real view, questioned your drive, your leadership, your commitment, you don't have killer instinct, going back home is the worst mistake in your career, he got the coach fired, players traded, won't work between him and Kyrie, Him and Kev won't work, love your teammates to much, there's no way he can deliver a championship in his hometown, etc etc etc.... But guess what THATS NONE OF MY BUSINESS #StriveForGreatness #ThisOneIsForTheLand #PutSomeRespeckOnMyName Hahahaha!!! Yes sir
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8. Oooooh weeee this man right here is responsible for at least three of our four babies!! #JOE ❤❤❤🎤 #rnb #king #voicelikebutter #ForPeetesSake
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9. Hanging with my @abcnetwork family! @abcunclebuck tonite y'all check us out ! @anthonyanderson @traceeellisross
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10. My broski ( @sayeedshahidi ) and I are on Top 5 Live on @go90 at 5 (which is super duper close)! Make sure to tune in :) #UncleBuck #Blackish
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11. Lights out💤 #GoodNight
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12. Late nights mornings
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13. Ran into the lovely talented @siedahgarrett on this brutiful favvuz deh!
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14. #halal #love #thedargans #kattwilliamsSHOW #mashallah when that Jennah piece HIT!! @sweetjennahcollection glasses by @baddieglamaccessories LIZ 😍 @dynamiteko top @dazzledmv and jeans @thevision414 and shoes: @louboutinworld
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15. Big Hair and Optical Illusions #OceanDrive #MiamiLiving #coverparty
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16. MAMA and THE SAVAGES ... ⚓️ #supportyourlocalgirlgang
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17. From the bottom of my ❤️, thank you new followers & old! & hello fellow night owls! #grateful #racheltrue #naturalhair #curlyhair #curlygirl #healthyhair
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18. I feel so grateful because I met these amazing young minds, visiting from Houston TX, during their college tour stop today at #usc.These students are ALL extraordinary and embody academic excellence so I'm humbled to have shared a few moments with them to applaud and celebrate their bright futures ahead! Thank you @EmergeFellows for inviting me to speak and blessing me with your love and attention this afternoon!
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19. Happy Fathers Day Pops. U taught me how to be a man. Lessons of love, hard work & gratefulness. Sorry the fishing didn't stick. LOL. I Love U!
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20. Sky Zone and Ice Cream! Best Fathers Day Ever!! Photo credit @mariahcarey
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21. Look what finally came in the mail 😎 #mtvmovieawards2016 💥+🌽! #straightouttacompton
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22. Claudia Jordan: ....
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23. 'Member that time I almost knocked a bajillion dollar camera off the car? Really? Yeah, me neither! #Greenleaf Episode 2 comin atcha!
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24. Full of love. #birthday #Cabo
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25. Oh hey! Look who just joined Snapchat
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