NEW YORK (AP) — Microsoft announced a larger version of its Surface tablet to make the device more compelling as a laptop replacement.
The Surface Pro 3 will have a screen measuring 12 inches diagonally, up from 10.6 inches in previous models. Microsoft said it’s also thinner and faster than before. The company said it worked closely with chip-maker Intel Corp. to maximize performance in a slim device.
Microsoft also collaborated with software developers such as Adobe to adapt Photoshop and other software to take advantage of the new tablet’s hardware.
The Surface Pro 3 will go on sale Wednesday starting at $799.
Microsoft announced the device Tuesday at an event in New York.
The Surface is an important part to Microsoft CEO Satya Nadella’s mobile-focused strategy. The company is trying to boost sales of Windows tablets and phones to stay relevant with consumers as computing habits change.
Microsoft’s presenters spent much of the hour-long presentation comparing the Surface with Apple’s iPad and MacBook Air laptop.
Panos Panay, corporate vice president for Surface Computing at Microsoft Corp., tried to make the case for the Pro 3 to replace both.
“This is the tablet that can replace a laptop,” he said.
The first Surface came out in late 2012 to lackluster sales. The Surface 2’s debut last October came with a greater marketing emphasis on tasks people normally tackle on laptops, such as creating documents and editing movies.
In the January-March period, revenue from Surface devices grew more than 50 percent from the year before to about $500 million. But that figure pales in comparison with Apple’s reported $7.6 billion in iPad revenue for the same quarter.
The Surface line is notable for its built-in kickstand. Last fall’s models made the tablets more comfortable to use on laps with a kickstand that works at two different angles. With the Pro 3, the kickstand can be adjusted to a range of positions, much the way a laptop’s screen can be opened at various angles.
Microsoft also said it improved the touchpad on its optional keyboard cover. In addition, the Pro 3 comes with a stylus that feels like a real pen.
The Surface line puts Microsoft in competition with some of its own partners — the makers of tablets and laptops that use Microsoft’s Windows operating system. Nadella sought to quell concerns by saying the company’s goal was to create demand in new types of products and boost the entire industry.
“We are not building hardware for hardware’s sake,” Nadella said. “We want to build experiences that bring together all the capabilities of the company.”
The vision of the Surface, he said, was to design a product that “takes the best of the tablet and the laptop” and enable people to read, create, write, watch and enjoy.
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(Photo Source: AP)
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This Week’s Celebrity Instagrams (11/26-12/2)
30 photos Launch gallery
1. Little Legend and Puddy 😍😍😍😍
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2. "You on point Phife?" "all the time,Tip". 💥 #bannedfromnormal
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3. Vegan! The Impossible burger at Crossroads
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4. Lawrence #BeforeandAfterEpisodes 1-4: 184lbs 13% body fatEpisode 8: 196lbs 8% body fat S/O @coachdaveboxing with the works outs and @kildareriordan with the nutrition
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5. Jus haaaanngin out
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6. Meanwhile back at home in Atlanta GA someone mad they not on the 🛳. 😳
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7. No limits... Photo cred: Chris Bridges @ludacris
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8. new new
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9. Apparently my 260lbs is too much for the actual vines in the Hawaiian jungles to hold me without breaking and me falling hundreds of feet. So for safety purposes, I'm forced to swing thru #Jumanjj on wires strong enough to hold 12 adult buffaloes and 1 adult Rock. #OnSet #Jumanji #IronicallyIEatBuffaloDailyForLunch #MoreManThanNatureKnowsWhatToDoWith
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10. hey ma! 🎎#wcw 💙
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11. Surprise visit to our factories!!! #GoodAmerican #USA
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13. Peachy Keen 🔥✨⚡️
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14. If this don't look thankful I don't know what does. Happy Thanksgiving to you and yours. #UltraBlessed #24kMagic #SweetPotatoFly
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15. Late nights @nbcmarlon with the writers... we in here!!!
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16. There goes my baaaaaaaaabbbbyyyyy #QueenKingMagic!!! We're up to something! Ira BIG!!! Stay out our buisness -
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17. You want to win every game you play but when you come home to these faces... who cares. #ILoveYouGirls best part of my day, everyday!
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18. Steady,steady..... full size jenga.. "I got this one "???? Or do I ?
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19. Cornrows kind of day 😉@dontaysavoy2 you convinced me and I love. ❤️️
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20. #BrotherlyLove #tbt
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22. #basel #TeamLOVE @kingcombs
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23. Just introduced a special screening of @directher 's groundbreaking (must see) documentary @13thfilm with my brother @themichaelealy | @unitedblackout #blackoutblackfriday
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24. Me & Vanessa Williams giving #DuckLips #Pose on the set of #DaytimeDivas @vh1 - Coming Soon to a tv near you. Lol. - My make up done by @makeupsurgeon
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25. This picture just makes me wanna praise the Lord, you hear me!!!!!! Yes Lord brotha #TEDDYCAMPBELL What a #man !!! You are everything right on this picture husband ......... #gorgeous #stylish #classy #strong #masculine #king #sexy #debonair #gentlemenstyle And that #bible in your hand just seals the deal for me (probably cause i know that, that is what helped you become just as amazing as you look😘). While my heart and mind experiences the goodness of God at #church on Sundays, my eyes experiences the goodness of Teddy😍. Amen somebody🙌🏽. "Bless the Lord oh my soul and all that is within me bless his holy name" #myman #myhusband #goodman #blackman #dapperman #godlyman #goodfather #mybestfriend
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26. Yesterday was my mama's 53rd birthday!!!!! Got to celebrate with her all day. If this is what I have to look forward to I can't wait. Looking like a soft bucket a cocoa butter. Yaaaaaaaaaas! 😍😍😍 love you mommy!
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27. "Shout out to @PureAtlanta for getting the family right"....I'm loving this jogger. 😍😍
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28. This pic warms my heart ❤️ #myLogiebeans and aunt aunt umba @itowandabraxton 😘
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29. You will always be my baby😜. #HappyBirthdayReginae #mybaby18
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30. GC "Gods Child" Red on Red SweatSuit available now at www.MonicaApparel.com ... Take Your Crown wherever you go!! I'm pictured in a Medium... Go to the site now for other options ... cc: @trukernell
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