Kimye Vogue Cover Falls Short of Sales Estimates

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  • Sorry, Kanye, I’m a let you finish but Beyonce had one of the top-selling Vogue covers in recent history. The New York Post reported today that estimates on Kanye West and fiancée Kim Kardashian’s controversial April Vogue magazine cover will fall well short of the original 500,000 copies sold that was originally estimated.

    Though Vogue said through an official spokesperson that they never comment on cover sales, a magazine sales expert says that in fact, Beyonce’s Vogue cover topped both Rihanna and Michelle Obama, three of the Black people to land a Vogue cover in the last 2 years.

    Beyonce leads the pack with an estimated 355,000 copies of her March 2013 cover sold.

    “The trends for Kim K. are definitely better than the prior month with Rihanna, to the tune of 20 percent better,” Josh Gary, vice president at Mag Net Data, who uses scan data from wholesalers that cover about 98 percent of the market, told the New York Post.

    “I’d argue that if you peg last year’s Michelle Obama at 269,000, this issue will net out around 250,000,” said Gary.

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