Legendary rapper Big Daddy Kane cares about the youth and their self-esteem. Because of that he has joined forces with a 15-year-old singer Alissa Cavallaro for the anti-bullying campaign “Don’t Be Pushed Around.” The campaign will be anchored by a musical collaboration between the two called “The Journey Isn’t Over.”

Together the singer and rapper have created a musical journey of positive, pulsating lyrics ensuring the listener’s confidence and giving voice to young people who often feel helpless. The single will go on sale through Battle Records – E 1 Entertainment Distribution, iTunes, CD Baby and other online outlets May 2014.

Everyday, young people are chastised and belittled by their peers, leaving an indelible mark on their education and social experiences. Proceeds from the sales of the recording will benefit Suicide Prevention & Awareness Program / Sing into the Sunlight Organization.

Young Alissa stands on the shoulders of this legendary rapper and wants to encourage her peers to “dare to be different” and find security in what sets them apart; and “Don’t Be Pushed Around.” Alissa will tour elementary and high schools during the remainder of this academic school year and summer months to announce the campaign “Don’t Be Pushed Around”

Also, Alissa is working in tandem with Attitude Apparel Inc. and their design team to create a limited edition of “Don’t Be Pushed Around” collection of bold and edgy t-shirts, hats and accessories. “Don’t Be Pushed Around” products will be available for purchase at Attitude Apparel Inc. kiosks at each tour stop as well as on Alissa’s and Attitude Apparel Inc.’s websites.

The Anti Bullying campaign seeks to:

Empower Teenagers

Encourage students to take pride in their individuality

Create comfortable environments to discuss peer pressure

Share conflict resolution and anger management methods

How to stand-up for yourself and others

Lend a hand and save a child

You can learn more about Alissa Cavallaro and the “Don’t Be Pushed Around” campaign by heading over to AlissaCavallaro.com.

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