Tom: This morning we are talking about a very important part of hunting for a job now.
Mellody: That’s right, Tom. The economy is picking up after a tough winter, and so is the job market. So, if you have been waiting for the storm to blow over a bit and are looking to take the next step in your career, now might be the right time. So, I am here to talk about the job search, but more specifically, I am here to talk to you about managing your online presence when you are searching for a new job – both things to do, and things to avoid.
Tom: fantastic! What is the first thing we need to know?
Mellody: first things first: be aware that employers will research you online. Companies regularly search for you on Google, Facebook, LinkedIn, Twitter and other platforms, so you need to make sure you are aware of what a search of your name on these any of these platforms will turn up. A CareerBuilder survey found that 48% of employers conduct web searches on candidates, 44% search Facebook accounts, and 28% of employers search on Twitter. and if a simple search on these platforms turns up things that you would not want your employer to see, you need to take steps to remedy this.
That being said, you can turn these searches to your advantage. By coordinating the different social media platforms, you can harness these searches to improve your image in the eyes of prospective employers.
Tom: can you give us some examples?
Mellody: Certainly! Take your LinkedIn profile. If you have one – and you should – you need to have a professional profile photograph, and your name and location should match your resume. That way, when employers search for your name, the first impression they have of you will be the same thing they will see when you walk in to their office for the interview. As they say, you don’t get a second chance at a first impression.