“I don’t understand how talking to newsroom managers about their staff relates to the FCC’s mandate around underserved communities and minority broadcast ownership,” Cavender said. “What is defined as an ‘underserved community’ would be my first question.”
“In broad-based terms, making sure that all communities within a given market are being served is a worthy topic and the RTDNA doesn’t have a problem with that in theory,” he added.
“But again, we have a problem with incursion into the news process. Those judgments are better made by news managers, not government bureaucrats.”
As far as being accountable for its own staff makeup, Cavender revealed that the Radio Television Digital News Association does conduct a count of male and female newsroom staff, but most media outlets, itself included, would likely refuse to view any extensive internal research to be “proprietary” information.
“No station will share what they find out about themselves publicly because if folks across the street get ahold of that, it’s not a good thing,” he said.
It seems like what the FCC considered an academic process involving scientific and rigorous collection of data, the study’s opponents considered government overreach.
Should local news outlets be investigated for a lack of diversity? Or is that the responsibility of the news outlets themselves?