We all know stereotyping in the physical world is unacceptable, but should that same lesson extend into the social and digital marketing spheres? What assumptions can I make about someone coming from Univision.com? What about Complex.com? Is there a different path to purchase for African Americans, Latinos, Asian Americans, or the LGBT consumer than their Caucasian, non-Hispanic counterparts? Is this true for every category? You might buy hair products leading with your ethnicity – but what about a computer? Interactive marketing allows you to move beyond your customers demographics to look at a larger, arguably more relevant lifestyle segmentation. Knowing when and how to think about diverse segments is a must for today’s marketers. Gaining greater access to some of the most lucrative and fastest growing customer groups will help you rise above your competition or retain your market share.
You can’t innovate without diversity. Period. Yet most of the proposed solutions to increasing diversity in tech involve people of color moving to Silicon Valley (leaving their social and supports networks) or exposing black youth to coding (who then go back to techless homes and schools). So, what’s the solution? In this thought provoking presentation, learn about the very real cultural, technological, and historical barriers to increasing the number of blacks in tech and how digitalundivided is directly addressing those barriers.
Much like the public protest of the Civil Rights Era, Black Twitter can be a rallying force that can shut down Juror B37’s proposed book deal in a matter of hours or initiate the career suicide of suspected racists (we see you, #PaulaDeen). But for all its potential for good, Black Twitter has a tendency for having no chill whatsoever. When footage of the #Sharkeisha assault or #MyGirlfriendNotAllowedTo becomes the butt of a “joke” it reflects the true dangers of Black Twitter, where violent behavior is not only condoned but promoted for the sake of being a trending topic. This panel will discuss the dark side of Black Twitter and the social responsibility of its members.