“The Real Africa: Fight The Stereotype” campaign works to combat common misconceptions about Africa, such as it being a country and the word African being seen as an actual language.
Members of the African Students Association (ASA) conjured up the idea to have pictures feature the students wrapped in various African flags and/or holding them with pride.
“What we wanted to do was embrace the individual flags of the countries of Africa,” said Rita Bunatal, who does PR for the ASA. ”We wanted to show the beauty and the power of the flag. We also wanted to break one of the biggest misconceptions about the continent, which is that Africa is a country.”
Each picture is also accompanied by short quotes from the students themselves. These include sayings, such as “Africans don’t need to be saved” and “Africa is not a land filled with diseases.”