“In line with our hypothesis, participants drank less from a red labeled cup than from a blue labeled cup (Study 1), and ate less snack food from a red plate than from a blue or white plate (Study 2),” the team wrote. “The results suggest that red functions as a subtle stop signal that works outside of focused awareness and thereby reduces incidental food and drink intake.”
Much like the responses we’ve been conditioned to observe since childhood — yielding to stop signs, red lights, and, well, yield signs — the team’s findings suggest eating off a red plate induces the same compulsions. A separate 2011 study found that monkeys behaved more submissively when experimenters delivered food while wearing a red cap, while blue and green caps had no effect. The findings led Dartmouth researcher and neuroscientist Jerald D. Kralik to link the color red to evolutionary signs of danger, or “No.”
“The similarity of our results with those in humans suggests that avoiding red or acting submissively in its presence may stem from an inherited psychological predisposition,” he said in a press release. Given how social humans and monkeys both are, seeing redness in others’ skin or knowing which foods are safe to eat lets scientists “see that color may have a deeper and wider-ranging influence on us than we have previously thought.”
Conflicting data has less science behind it for why red induces appetite. Often, experts will point to the bevy of fast-food logos that employ red in some capacity: Burger King, McDonald’s, KFC, Tim Horton’s, Wendy’s, Domino’s Pizza, Chik-Fil-A, Pizza Hut, Sonic, Dairy Queen, Arby’s, In-N-Out, Carl’s Jr., Hardee’s — the list goes on. And the interpretations profess the same one-two punch. The color yellow signals quickness while red makes you hungry — the perfect combination for restaurants that want the most customers in the least amount of time.
What could ultimately affect a person’s cravings is the location in which eating takes place. Out and about, the sensation of hunger may be heightened due to being in an aroused state. This would explain the fast-food logo pattern. Meanwhile, at home, in more of a resting state, the color red resumes its role as an avoidance motivator, making snacking seem less appealing.
1. Me & the homie @jaleelwhite #RujohnFoundation Happy to be in Jamaica! Good times
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5. Good Morning. Early day in Detroit! Making press rounds for @thebossnetwork's Ladies That Lead Tour. Thank you @traycemadre and @colourbynumbr for my glam.
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6. POWER the best show on TV @djenvy, Queens we so big out here. #EFFENVODKA #FRIGO
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7. They said u lost a step, wasn't explosive as once was, the best days was in the real view, questioned your drive, your leadership, your commitment, you don't have killer instinct, going back home is the worst mistake in your career, he got the coach fired, players traded, won't work between him and Kyrie, Him and Kev won't work, love your teammates to much, there's no way he can deliver a championship in his hometown, etc etc etc.... But guess what THATS NONE OF MY BUSINESS #StriveForGreatness #ThisOneIsForTheLand #PutSomeRespeckOnMyName Hahahaha!!! Yes sir
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8. Oooooh weeee this man right here is responsible for at least three of our four babies!! #JOE ❤❤❤🎤 #rnb #king #voicelikebutter #ForPeetesSake
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9. Hanging with my @abcnetwork family! @abcunclebuck tonite y'all check us out ! @anthonyanderson @traceeellisross
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10. My broski ( @sayeedshahidi ) and I are on Top 5 Live on @go90 at 5 (which is super duper close)! Make sure to tune in :) #UncleBuck #Blackish
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11. Lights out💤 #GoodNight
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12. Late nights mornings
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13. Ran into the lovely talented @siedahgarrett on this brutiful favvuz deh!
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14. #halal #love #thedargans #kattwilliamsSHOW #mashallah when that Jennah piece HIT!! @sweetjennahcollection glasses by @baddieglamaccessories LIZ 😍 @dynamiteko top @dazzledmv and jeans @thevision414 and shoes: @louboutinworld
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15. Big Hair and Optical Illusions #OceanDrive #MiamiLiving #coverparty
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16. MAMA and THE SAVAGES ... ⚓️ #supportyourlocalgirlgang
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17. From the bottom of my ❤️, thank you new followers & old! & hello fellow night owls! #grateful #racheltrue #naturalhair #curlyhair #curlygirl #healthyhair
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18. I feel so grateful because I met these amazing young minds, visiting from Houston TX, during their college tour stop today at #usc.These students are ALL extraordinary and embody academic excellence so I'm humbled to have shared a few moments with them to applaud and celebrate their bright futures ahead! Thank you @EmergeFellows for inviting me to speak and blessing me with your love and attention this afternoon!
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19. Happy Fathers Day Pops. U taught me how to be a man. Lessons of love, hard work & gratefulness. Sorry the fishing didn't stick. LOL. I Love U!
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20. Sky Zone and Ice Cream! Best Fathers Day Ever!! Photo credit @mariahcarey
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21. Look what finally came in the mail 😎 #mtvmovieawards2016 💥+🌽! #straightouttacompton
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22. Claudia Jordan: ....
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23. 'Member that time I almost knocked a bajillion dollar camera off the car? Really? Yeah, me neither! #Greenleaf Episode 2 comin atcha!
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24. Full of love. #birthday #Cabo
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25. Oh hey! Look who just joined Snapchat
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Continue reading Holiday Weight Loss Secret: A Red Plate?