The Cookie That’s As Addictive As…Cocaine?

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  • New research suggests that a particular treat can elicit the same reaction and activate the brain in a similar manner as cocaine and morphine.

    Joseph Schroeder, an assistant professor of psychology and director of the Behavioral Neuroscience Center at Connecticut College, is expected to present the study, which has not yet been published, next month at the Society for Neuroscience conference in San Diego, Calif. The cookie that the study focused on?

    Oreos.

    Oreos weren’t specifically singled out for their ability to trigger a snack attack, they were just a handy device to get enough fat and sugar in the rat’s habitat, Schroeder said.

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