Oprah: OWN was ‘Too Serious’ in the Beginning

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  • In a new interview with New York magazine, Oprah Winfrey admitted that one of OWN’s problems in the beginning was that it was “too serious.”

    After a rough first two years, Winfrey’s network has finally become profitable, with higher ratings and blockbuster interviews under its belt.

    Oprah spoke to Vulture’s Josef Adalian about turning the network around. When asked about the programming changes she made, she said:

    “I have a tendency to look at everything from the point of view of: What is going to be meaningful, and uplift people? That can become too stoic and too serious—which is the same issue I suffered with at the magazine in the beginning. It needed more humor. So we [began] looking for lighter fare. Welcome to Sweetie Pie’s works. Iyanla: Fix My Life was also a turning point. Having programming that was in alignment with the vision but also left the space to widen the lane for the vision. If it were up to me, I’d be doing [Winfrey’s Sunday talk show] Super Soul Sunday conversations all the time.”

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