Jay Z wasn’t playing games when he coined the hash tag #NEWRULES
Instead of the traditional press route to premiere his video for ‘Holy Grail’ Jay Z debuted the Anthony Mandler directed five minute clip, featuring Justin Timberlake, via his Facebook page.
Clad in all black wearing a heavy gold rope, Mr. Carter can be seen in a dark mansion watching the famous Mike Tyson and James “Buster” Douglas rumble.
Peep the video.
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Tags: Holy Grail video » Jay-Z » Justin Timberkale » Magna Carta Holy Grail