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LOS ANGELES (AP) — Oprah Winfrey says she is “sorry” that a media frenzy emerged after saying she experienced racism during a trip to Switzerland.

At the Los Angeles premiere of Lee Daniels’ “The Butler” Monday night, Winfrey apologized for naming Switzerland and said she purposefully did not mention the store name.

In recent interview with “Entertainment Tonight,” Winfrey recalled a clerk at an upscale Zurich boutique refusing to show her a handbag. Winfrey said she was told she could not afford the $38,000 purse.

Swiss tourism officials and the boutique owner apologized last week, but Winfrey insisted there was no need. She said it was an isolated incident and she was not making an indictment against the country or the store.

The clerk who Oprah says targeted her says that the media mogul is not telling the truth. She told a Switzerland newspaper, “I would never say something like that to a customer. Really never.”

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