Russell Simmons Launches New Label “All Def Music”
Shenequa A. Golding
Uncle Russ has been in the kitchen cooking up something new.
Russell Simmons, music executive Steve Rifkind, who helped launch the careers of Wu-Tang Clang and Three 6 Mafia, along with producer and filmmaker Brian Robbins, who’s work includes “Smallville” and “Norbit” have partnered with Universal Music Group for the launch of All Def Music, a music label centered around You Tube.
According to Billboard, the label is designed to promote, discover and nurture rising talent through the Google-owned site. All Def Music also includes All Def Management, which has already inked a deal with rapper Asher Roth.