If a healthier and longer life isn’t motivation enough to drop weight, how about a few grams of gold?
In an effort to encourage its citizens to shed a few pounds, the United Emirates city of Dubai is offering overweight citizens a gram of gold ($45) for each kilogram they lose. Participants are expected to lose at least two kilograms in order to receive a payout. The top three “golden losers” will be entered into a drawing with the chance to win a gold coin worth $5,400.
The ‘Your Weight in Gold’ initiative serves as a response to the alarming rise in obesity in the Gulf, blamed primarily on increasing fast-food diets and lack of exercise. The program will coincide with Ramadan, a month of fasting for Muslims across the globe.