Real Talk: Who’s Going to Win the New Daytime Race?

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Who: Kris Jenner, money-making matriarch of the Kardashian clan
When: Now, in a six-week preview
Concept: Advice from reality TV’s favorite mom
Prognosis: Good
Summary: As if the Kardashians aren’t overexposed enough, Mama Jenner takes on daytime with her new show. She’ll cover typically Kardashian topics – fashion, beauty, makeup, hair, fashion…did we mention fashion? No report on whether she’ll cover how to make a killing in reality TV, which is what we really want to know. Will her and her family’s already significant media exposure help or hurt her? Given what we’ve already seen on “Keeping Up With the Kardashians” we don’t know. She’s debuted to strong ratings thus far. But of course, there’s little completion for new programming in the summer.

Who: Former Essence editor Angela Burt-Murray, actress Malinda Williams, Erin Jackson, “Awkward Black Girl” Issa Rae and former CBS anchor Rene Styler
When: Now
Concept: An all Black “View”
Prognosis: Fair
Summary: When you have to preface half the folks on the show with jobs they used to have or you don’t know them at all, that’s going to be a hard sell. All of the women are accomplished, polished and articulate, but unless you’re already an Issa Rae fan from YouTube, Malinda Williams is probably the best known of the bunch. The all-Black crew may work for Aspire but obviously limits their reach. The fact that “Exhale” airs on Aspire, Magic Johnson’s new network, limits it more. But for Aspire, it may prove to be a win given there’s not much of a bar to reach just yet.

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