Self-described rednecks call it “Hick-Hop” – a twang fusion of rap and country music that is sweeping rural America’s mud parks and tractor-pull arenas.
So what’s up with rednecks mixing country music with black hip hop sound?
I guess we can’t be surprised since it’s a marketing bonanza for popular groups like Colt Ford, Lenny Cooper and the LACS (short for the Loud Ass Crackers) who have albums among the top 75 on Billboard’s country music chart with 1,800 Wal-Mart stores around the country stocking their records.
Average Joe’s Entertainment, a Nashville, Tenn.-based hick-hop record label has sold nearly 200,000 “Mud Digger” compilation albums and the Jawga Boyz “Down In A Holler” is rising on the charts.
Wal-Mart, according to The Wall Street Journal, have also become a way for hick hop artists to reach millions of listeners without radio or record-label deals.
Here’s how The Wall Street Journal described the Hick-Hop movement and redneck fans of hick hop.