There are some business partners that have weathered the storm with Deen including Novo Nordisk. Springer Mountain Chicken, Landles Candles and Tasty Blend Foods. These loyal affiliates may likely serve as the focus for Smith & Co. when handling Deen’s brand.
“Tasty Blend Foods was very pleased with the Paula Deen interview given this morning on the Today Show,” Tasty Blend said in a statement Wednesday. “We appreciate her commitment and how she stepped up and apologized to her viewers, fans and the nation. We personally endorse Paula Deen and what she stands for. We are very saddened that she is being judged by her past, everyone has made a mistake sometime in their lives. We look forward to our continued partnership with her.”
Landies Candies President Larry Szrama also issued a letter of support. “Your interview this morning reaffirms who you really are and what you believe,” he wrote. “We count it a privilege to be your friend and business partner and look forward to sweet success in the future.”
Paula’s actions are being placed under a microscope by companies such as Random House, who are still looking to publish “Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up” this fall.
Ms. Deen also has a line of food, cookware and other products sold at national retailers across the country, including Walmart, Kmart and Target. It is not yet clear whether the retail giants will continue to sell the products.