In what seems to be an attempt to revamp Paula Deen’s public persona, her management team brought in Smith & Co CEO Judy Smith.
The move comes after Deen initially cancelled her appearance on “The Today Show” last Friday. Smith, who is the inspiration behind Kerry Washington’s character on ABC’s “Scandal,” and also serves as a co-executive producer and technical adviser on the show, has yet to comment.
With a new PR team in place for Deen, her interview with Matt Lauer on “The Today Show” was rescheduled and was held yesterday. During the interview, she was seen in tears while explaining that her use of the “N” word in the past came while being held at gunpoint.
Judy Smith has represented a number of celebrities facing scandals, including Michael Vick, Wesley Snipes and Kobe Bryant, according to The Inquisitr. She also represented Monica Lewinksy and Jill Kelley, the mistress of former CIA director Gen. David Petraeus. Smith previously served as Special Assistant and Deputy Press Secretary to President George H.W. Bush.
Although some people may be sympathetic towards Deen’s emotional display, the fact remains that companies such a Smithfield Foods, The Food Network and Caesars Entertainment have all separated themselves from the famous chef.
There are some business partners that have weathered the storm with Deen including Novo Nordisk. Springer Mountain Chicken, Landles Candles and Tasty Blend Foods. These loyal affiliates may likely serve as the focus for Smith & Co. when handling Deen’s brand.
“Tasty Blend Foods was very pleased with the Paula Deen interview given this morning on the Today Show,” Tasty Blend said in a statement Wednesday. “We appreciate her commitment and how she stepped up and apologized to her viewers, fans and the nation. We personally endorse Paula Deen and what she stands for. We are very saddened that she is being judged by her past, everyone has made a mistake sometime in their lives. We look forward to our continued partnership with her.”
Landies Candies President Larry Szrama also issued a letter of support. “Your interview this morning reaffirms who you really are and what you believe,” he wrote. “We count it a privilege to be your friend and business partner and look forward to sweet success in the future.”
Paula’s actions are being placed under a microscope by companies such as Random House, who are still looking to publish “Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up” this fall.
Ms. Deen also has a line of food, cookware and other products sold at national retailers across the country, including Walmart, Kmart and Target. It is not yet clear whether the retail giants will continue to sell the products.
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This Week’s Celebrity Instagrams (10/15-10/21)
31 photos Launch gallery
1. Just a NY girl with BIG dreams....
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2. HAPPY CHILDREN=QUALITY PARENTING. We don't always see eye to eye on everything and that's normal. We're human beings. But we come together and do it right for what's important, the kids. We are not enemies, we are parents. And we are parents 1st. S/O to @monyettashaw for making Mason's bday memorable. S/O to @itscrystalsmith at home taking care of our other lil' Prince. ❤️❤️❤️ THIS IS WHAT CO-PARENTING LOOKS LIKE. #Blessed #Happy #AboveTheDrama #BiggerThanUs
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3. So happy to finally be able to share with you all that I’m the new Global Brand Ambassador for @Revlon! Follow my day on RevlonSnaps. Yay! Choose Love, Everybody! #RevlonXCiara #chooselove #ad
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4. Glam on point!!!@makeupbymotoko & @shaylinjoneshair #easybreezy @lifetimetv #beachesmovie #january2017 😘
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5. ✨True love ✨📸: @jessiemarrerophotography
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7. Today was not easy..but by the grace of God we all got through it. Words cannot express our gratitude for all of your Prayers, Positive thoughts and Support for us throughout the years. Tommy will be missed but most certainly never forgotten...And PLEASE don't ask "Where's Martin?.." he was there too...just not in this picture. Lol! God bless you all.. #LoveConquersAll #MartinShow
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9. West coast get ready for #RockyHorror. I will be live tweeting again. #letsdothetimewarpagain
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10. #THEKEYS pre order yours now ... Available everywhere #NOV22 #WeTheBest 🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑
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11. We about to ROCK at #KCABlackBall!! All for our life-changing effort to end 🌎 AIDS.
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12. Today's #SNAPJACK is brought to you by @yazzthegreatest 😂😂😂💋💋💋
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13. Damn girl you kinda old to be headed to the Go Go. You coming in at the age they leaving. LMAO
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14. Daddy daycare B-Boxin with @acewellstucker @shopraisingace
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15. #FBF Naviyd & URV "LIL MONSTERS"
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16. HAPPY BIRTHDAY TO ONE OF THE BIGGEST LEGENDS IN OUR HIPHOP HISTORY! @snoopdogg CONTINUED BLESSING AND LOVE FAMILY!!!!! REAL OG!
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17. Thank you for a beautiful night VSU! Let's do it again! #HOMECOMING
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18. Had a great time this morning with my familia Erica, Griff & Truth!!
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19. Check out my interview on @essence facebook live. #inmyownwords #nycpromo #day2
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20. #She💋 #tbt #TheCoveAtTheAtlantis #DawgPawsAndAll
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21. Bae #retailtherapy
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22. Why me and @coryhardrict got the same pose... and notee... new mouth #naked
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23. When my husband is my personal 'hype-man'! it kills me every time! 💜😂 #WHATNOW #lostfiles📷
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24. Diggy Simmons
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25. Hand full of @jacquieaiche 💙💎💍 @esnail_la 💅🏾
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26. SuperSoulers! You can watch my interview with Carl Lentz live from my Facebook page, tomorrow at 11a ET| 8a PT. #SuperSoulSunday
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27. 💋 .. When the friendship is easy like Sunday morning. ☀️
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28. Sunday mornings are the best........... hugs and cuddles with my angel
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29. #huggar16 #hellohuggars
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30. My gym is everywhere!.. #RnBMoney #TheGeneral 📸: @twelvepastseven
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31. Nothing I would rather be doing... Rocko setting up our movie, Romelō working on a puzzle & Laiyah singing and sharing all she's learning at school... I'm so grateful for the joy they've brought into my life ... Praying for peace , joy & love in the home of EVERY family ♥️ #HeadScarfPJSunday LOL 😂
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