5) Listen to What People Say:
Your brand, despite how you envisioned it to come across, may not be exactly how others view it. If you are branding yourself as the top designer or stylist in the world, yet your clients are always on the worst dressed lists of major publications, there may be a disconnect in what you are presenting and what is being perceived. Additionally, if your company advertises and promotes its brand as low carb/low calorie snack, but Dateline uncovers there are 400 calories per serving……you my friend may have a problem and damage control may be imminent. Make sure the look, perception and personality of your brand lines up with how your consumers and clients speak of you.
Rashida Maples, Esq. is Founder and Managing Partner of J. Maples & Associates (www.jmaplesandassociates.com). She has practiced Entertainment, Real Estate and Small Business Law for 9 years, handling both transactional and litigation matters. Her clients include R&B Artists Bilal and Olivia, NFL Superstar Ray Lewis, Fashion Powerhouse Harlem’s Fashion Row and Hirschfeld Properties, LLC.
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