NEW YORK (AP) — As the Twitterverse expands with millions of users, it can be hard to have a unique voice. Nicole Richie doesn’t have that problem.
“‘It’s 8:30am & I’ve already gotten into 5 fights’ – thugs, and parents of toddlers.”
“This therapist is going to be GREAT for me once I stop lying to him.”
“I’m gonna dress up as an iPhone so my husband pays attention to me.”
Tweets like that earned her not only millions of followers but the attention of production company Telepictures, which was already aware of Richie’s popularity and wanted to work with her.
“As soon as we began pursuing her we also began following her on Twitter,” recalls Laura Mandel, Sr. Vice President of Development of Telepictures. “We were struck by how funny and candid she was and wanted to really showcase that side of her personality, which we haven’t seen in a long time.”
They teamed up with AOL to create the web series (hash)CandidlyNicole. Each video is about five minutes and a new one is posted every Tuesday morning.
The first webisode, where 31-year-old Richie consults with a doctor about having her “tramp stamp” (or tattoo on her lower back) removed, earned 1 million views in just its first week. (Try not to at least smirk as she keeps referring to the doctor as “Dr. Tatt-off.”)
In a recent phone interview, Richie said she’s “thrilled” by the response but still has a hard time grasping that she’s funny.
“My husband (musician Joel Madden) doesn’t think I’m funny at all,” she said. “He has not laughed at a joke of mine since 2006. I don’t necessarily always just mean to be funny. I just kind of say whatever’s on my mind but I do know that I have a very specific way of looking at my life.”