The video ends with Dove’s new campaign slogan: “You are more beautiful than you think.”
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
Check out the powerful video for yourself below and tell us what you think.
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