Keys is also leading the Empowered Community Grants program with Kaiser and AIDS United that will give up to $25,000 grants to community-level projects that focus on women and HIV.
“To identify those community-based organizations is a very important part of the puzzle,” Keys said.
Valerie Jarrett, a White House senior advisor who has worked with Keys in the past on women and health issues, said she supports “Empowered” because it is part of President Barack Obama’s vision for comprehensive health.
“You really have to have a holistic and comprehensive approach to this and what’s so special about what Alicia is doing now is that it will highlight how every single person can play a role in this,” Jarrett said.
The campaign is scheduled to run for five years and publish a report annually on women’s experiences with HIV and AIDS and examine cultural changes regarding education, misconceptions and the stigma associated with the disease.
Keys has been an advocate for lesser served countries for more than a decade. She is co-founder of Keep a Child Alive, which provides AIDS treatment, food and other support to children and families affected by HIV and AIDS in Africa and India.