About 250,000 people in the US have HIV and don’t know it. These people are unknowingly responsible for up to 75% of new infections. Almost half of new infections are among African Americans.
For more than 20 years, Earvin “Magic” Johnson, Chairman and Founder of the Magic Johnson Foundation, has been committed to transforming Urban America through HIV/AIDS Awareness & Prevention Programs, Community Empowerment Centers, and the Taylor Michaels Scholarship Program. Today, he has also teamed with OraQuick to encourage others to get tested for HIV.
The awareness campaign, “Make Knowing Your Thing Today”, kicks off today and asks people across the country to share their story about their decision to test for HIV. Magic has shared his story, which can be viewed here.
The goal of the campaign is to encourage people to take the important step towards learning their HIV status. The contest, which runs through July 2013, asks participants to submit a short video or photo with caption at www.OraQuick.com/knowing, to share their story about why they decided to get tested for HIV.
A winning entry will be selected based on viewer voting and input from a panel of judges. The winner will be a part of a future OraQuick® In-Home HIV Test promotion.
OraSure Technologies, Inc., the maker of the OraQuick® In-Home HIV Test, announced today the launch of a nationwide awareness campaign to encourage everyone to learn their HIV status. The campaign, “Make Knowing Your Thing Today” asks people across the country to share their story about their decision to test for HIV. The awareness campaign is part of an integrated national marketing program that includes events, as well as national and local radio, outdoor advertising, television, print and digital advertising.