At the time the affair was made public, Petraeus told his staff he was guilty of “extremely poor judgment” and that the “such behavior is unacceptable, both as a husband and as the leader of an organization such as ours.”
As the military leader credited with reshaping the nation’s counterinsurgency strategy, turning the tide in the U.S. favor in both Iraq and Afghanistan and making the U.S. safer from terrorism, a friendly audience was expected at the ROTC dinner.
At least one expert in crisis communications said that if his apology comes across as heartfelt and sincere, the public will indeed be seeing much more of him.
“America is a very forgiving nation,” said Michael Levine who, among dozens of other celebrity clients, represented Michael Jackson during his first child molestation investigation.
“If he follows the path of humility, personal responsibility and contrition, I submit to you that he will be very successful in his ability to rehabilitate his image,” he said.
Another longtime crisis communications expert, Howard Bragman, said Petraeus has handled the situation perfectly so far. He noted that unlike former President Bill Clinton, former U.S. Sen. John Edwards and other public figures caught in extramarital affairs, Petraeus didn’t try to lie his way out of it, immediately took responsibility and moved on.
“I think the world is open to him now,” said Bragman, vice chairman of the image-building company Reputation.com. “I think he can do whatever he wants. Realistically, he can even run for public office, although I don’t think he’d want to because he can make more money privately.”
While at USC, Petraeus also planned to visit faculty and students at the Price School of Public Policy, which administers the ROTC program, and USC’s School of Social Work, which trains social workers in how to best help veterans returning from war.
Petraeus was presented with a gift of silver cuff links by Nikias after his speech.