A new television ad has been directed by Jonas Åkerlund, the man behind videos for the Rolling Stones, U2 and Madonna, while “Standing On The Sun” provides the soundtrack.
The 31-year-old reportedly had a hand in the design process of the summer pieces, which includes a bodycon dress, a flowing sundress and a bikini.
“What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M.
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Tags: Beyonce Knowles » H&M