AUSTIN, Texas (AP) — How else would Prince shut down the South by Southwest Music Festival that is basically a weeklong showcase of rock n’ roll?
By throwing a totally different kind party: a grooving, brass band-backed funkfest that stretched to 3 a.m. and outlasted many fans lucky to get inside in the first place.
As Justin Timberlake and the Smashing Pumpkins headlined other SXSW wrap-ups nearby, Prince prevailed as the toughest ticket Saturday night by performing for only 300 people in his first appearance at the annual music smorgasboard that featured 2,200 bands and artists this year.
Prince towered over them all — but his concert at the tiny La Zona Rosa club that sits on the fringe of the SXSW mayhem was no grandiose spectacle. He performed on a spartan stage behind a giant video board, and contentedly played bandleader instead of superstar for this funk-filled SXSW finale.
“They called our people and said they wanted some funk in Austin,” said Prince, before belting out the last bars of a gentle rendition of “Purple Rain.”
A 12-piece brass band joined the latest incarnation of Prince’s New Power Generation for a run of hits like “1999” and “Cool” that jammed a groove twist. The show began with the band making a Mardi Gras-style march onto the stage, which was quickly drowned out by shrieks upon the sight of Prince emerging in a magneta, high-collared shirt and snug black blazer.
Few fans, however, came away with photographed keepsakes. Prince is notoriously rigid about controlling his music and image, and organizers warned the crowd three times before the show that taking pictures was forbidden. Fans who flaunted the rule were scolded by security or told to scram.
Even simply using a cell phone was banned— a biting irony, given that the concert was thrown by Samsung Galaxy and promoters worked the crowd beforehand offering customers fresh phone batteries or device test-drives.
Prince never played guitar during the set. Nor did he perform his new single “Screwdriver” that debuted earlier this year, opting instead for funk covers: Curtis Mayfield‘s “We’re a Winner” and Michael Jackson‘s “Don’t Stop Until You Get Enough” among them as the night dragged on and weary fans made their way to the exits early.
“Don’t make me hurt you. You know how many hits I got?” Prince said during the first of several pseudo-set closers, before launching into yet another encore.
Green Day, Dave Grohl, Vampire Weekend, the Yeah Yeah Yeahs and Natalie Maines of the Dixie Chicks also starred at SXSW this week.
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This Week’s Celebrity Instagrams (10/15-10/21)
31 photos Launch gallery
1. Just a NY girl with BIG dreams....
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2. HAPPY CHILDREN=QUALITY PARENTING. We don't always see eye to eye on everything and that's normal. We're human beings. But we come together and do it right for what's important, the kids. We are not enemies, we are parents. And we are parents 1st. S/O to @monyettashaw for making Mason's bday memorable. S/O to @itscrystalsmith at home taking care of our other lil' Prince. ❤️❤️❤️ THIS IS WHAT CO-PARENTING LOOKS LIKE. #Blessed #Happy #AboveTheDrama #BiggerThanUs
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3. So happy to finally be able to share with you all that I’m the new Global Brand Ambassador for @Revlon! Follow my day on RevlonSnaps. Yay! Choose Love, Everybody! #RevlonXCiara #chooselove #ad
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4. Glam on point!!!@makeupbymotoko & @shaylinjoneshair #easybreezy @lifetimetv #beachesmovie #january2017 😘
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5. ✨True love ✨📸: @jessiemarrerophotography
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7. Today was not easy..but by the grace of God we all got through it. Words cannot express our gratitude for all of your Prayers, Positive thoughts and Support for us throughout the years. Tommy will be missed but most certainly never forgotten...And PLEASE don't ask "Where's Martin?.." he was there too...just not in this picture. Lol! God bless you all.. #LoveConquersAll #MartinShow
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9. West coast get ready for #RockyHorror. I will be live tweeting again. #letsdothetimewarpagain
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10. #THEKEYS pre order yours now ... Available everywhere #NOV22 #WeTheBest 🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑🔑
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11. We about to ROCK at #KCABlackBall!! All for our life-changing effort to end 🌎 AIDS.
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12. Today's #SNAPJACK is brought to you by @yazzthegreatest 😂😂😂💋💋💋
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13. Damn girl you kinda old to be headed to the Go Go. You coming in at the age they leaving. LMAO
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14. Daddy daycare B-Boxin with @acewellstucker @shopraisingace
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15. #FBF Naviyd & URV "LIL MONSTERS"
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16. HAPPY BIRTHDAY TO ONE OF THE BIGGEST LEGENDS IN OUR HIPHOP HISTORY! @snoopdogg CONTINUED BLESSING AND LOVE FAMILY!!!!! REAL OG!
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17. Thank you for a beautiful night VSU! Let's do it again! #HOMECOMING
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18. Had a great time this morning with my familia Erica, Griff & Truth!!
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19. Check out my interview on @essence facebook live. #inmyownwords #nycpromo #day2
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20. #She💋 #tbt #TheCoveAtTheAtlantis #DawgPawsAndAll
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21. Bae #retailtherapy
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22. Why me and @coryhardrict got the same pose... and notee... new mouth #naked
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23. When my husband is my personal 'hype-man'! it kills me every time! 💜😂 #WHATNOW #lostfiles📷
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24. Diggy Simmons
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25. Hand full of @jacquieaiche 💙💎💍 @esnail_la 💅🏾
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26. SuperSoulers! You can watch my interview with Carl Lentz live from my Facebook page, tomorrow at 11a ET| 8a PT. #SuperSoulSunday
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27. 💋 .. When the friendship is easy like Sunday morning. ☀️
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28. Sunday mornings are the best........... hugs and cuddles with my angel
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29. #huggar16 #hellohuggars
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30. My gym is everywhere!.. #RnBMoney #TheGeneral 📸: @twelvepastseven
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31. Nothing I would rather be doing... Rocko setting up our movie, Romelō working on a puzzle & Laiyah singing and sharing all she's learning at school... I'm so grateful for the joy they've brought into my life ... Praying for peace , joy & love in the home of EVERY family ♥️ #HeadScarfPJSunday LOL 😂
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