Beyonce pretty much owned cable TV on Saturday night.
HBO’s documentary “Beyonce: Life Is but a Dream” pulled 1.8 million viewers during its 9 p.m. ET premiere. It’s the largest audience for a HBO doc since Nielsen revised its method of measuring viewership in 2004.
The only other documentary to approach Beyonce’s haul was previous record holder “When the Levees Broke: A Requiem in Four Acts.” The Spike Lee miniseries about the devastation caused to New Orleans by Hurricane Katrina earned 1.7 million viewers in 2006.
“Life Is but a Dream’s” haul pulled three times the ratings of recent first-runs for HBO’s Sunday series “Girls.”
Beyonce’s presence was also felt on OWN. Her one-hour interview on “Oprah’s Next Chapter,” premiering at 8 p.m. Saturday, averaged just above 1.3 million viewers. That topped all of ad-supported cable’s non-sports programs in the targeted women 25-54 demographic in the time period.
Beyonce: A Day in the Life
Happy 4th Birthday Blue Ivy!