Buick Encore: The Brand’s Latest Addition

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  • A New Addition to the Buick Brand

    The Buick Encore is the latest vehicle to join the luxury brand’s line up. Now Buick has a luxury compact crossover to compliment the super popular seven-passenger Enclave, which helped to revive the Buick brand several years ago.

    The five-passenger Encore is a segment buster. Buick has created an entirely new segment with this vehicle. The Encore is about the same size as the Nissan JUKE. Unlike the JUKE, this Encore offers premium class features. The Encore is designed for folks looking for a vehicle that is about the height of a luxury sports utility, but in a manageable, compact package. Like all Buicks, the Encore contains a waterfall grille, chrome accents and Buick’s signature portholes on the hood of the vehicle.

    Typically, luxury features in a crossover have been reserved for larger, pricier vehicles. According to the folks at Buick and industry experts, the compact crossover segment is expected to grow by more than 360,000 units by 2015. Although the Encore is the first in this class, we expect more luxury compact crossovers to join the field.
    Arrival Date

    Encores are currently arriving at dealerships.

    Price Range

    The Encore is available in a variety of trim levels. Pricing for the vehicle starts out near $25,000 and tops out at around $33,000, when fully loaded. The Encore is available in a front wheel drive and an all-wheel drive configuration.

    What Makes This A Premium Class Vehicle

    The Encore features the same quiet, comfortable, refined characteristics that define larger Buicks. Like all Buicks, the Encore is outfitted with the brand’s signature QuietTuning feature, which includes an acoustically treated headliner, sound-absorbing materials in the cabin, aero-optimized outside mirrors, an acoustic-laminated windshield and foam baffles insulating openings of the vehicle.

    In addition to the QuietTuning feature, all Encores are equipped with a rearview camera, cloth seats, power driver’s seat, a leather-wrapped steering wheel, heated mirrors and the brand’s IntlelliLink system, which includes a 7-inch high-resolution screen with voice recognition, Bluetooth phone compatibility and Pandora access.

    And to enhance the overall experience of this luxury crossover, most Encores are available with a heated steering wheel, leather seats, a navigation system, dual zone climate controls, heated leather seats, a power passenger seat, memory presets for the driver’s seat, a lane departure warning system, a forward-collision alert system, a front-and-rear park assist system, rain-activated wipers and a premium class seven-speaker Bose sound system.

    Moreover, the ride and handling characteristics are what we’ve come to expect of a Buick. The Encore suspension system soaks up the road without bouncing around.

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