The Chicago Public Media’s new marketing campaign is taking a unique approach to grow their audience.
WBEZ’s 2013 Membership Drive is encouraging listeners to procreate to ensure a future of listeners that would be inclined to tune into their station.
This is the first time the National Public Radio affiliate has developed a new marketing campaign in 10 years.
The campaign known as “Radio for the Curious Class” uses some striking taglines they hope will engage and grow their listenership such as:
•Do it. For Chicago.
•We want listeners tomorrow. Go make babies today.
•Hey Interesting People, get a room already. And then put a crib in it.
•To anyone NOT currently running a virtual farm: GoMakeBabies.com
•You’re an interesting person. Pass it on. Like, literally. Through your DNA.