The Chicago Public Media’s new marketing campaign is taking a unique approach to grow their audience.

WBEZ’s 2013 Membership Drive is encouraging listeners to procreate to ensure a future of listeners that would be inclined to tune into their station.

This is the first time the National Public Radio affiliate has developed a new marketing campaign in 10 years.

The campaign known as “Radio for the Curious Class” uses some striking taglines they hope will engage and grow their listenership such as:

•Do it. For Chicago.

•We want listeners tomorrow. Go make babies today.

•Hey Interesting People, get a room already. And then put a crib in it.

•To anyone NOT currently running a virtual farm: GoMakeBabies.com

•You’re an interesting person. Pass it on. Like, literally. Through your DNA.

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