The Hollywood Reporter sat down with Oprah Winfrey to chat about the huge reversal in fortune of her OWN cable channel and the lessons she’s learned.
“I’m not doing the hula yet …but compared to a year ago, it feels like a sigh of relief,” says Winfrey between sips of iced tea on her sprawling estate.
The network debuted two years earlier to a deluge of headlines about weak programming, management shake-ups and its honcho’s dwindling influence.
“Part of my own expectation was, ‘You’ve had 25 years of success; people will leverage that,’ ” confesses the 58-year-old mogul. “But we didn’t account for people not having the channel, and not knowing how to find it, and the cable audience being different from broadcast.”
Today, the network, co-owned by Discovery and Winfrey, is generating fresh ink: 3.5 million viewers tuned in to see her mourn with Whitney Houston’s family as part of her “Oprah’s Next Chapter” interview series. Two-point-five million viewers watched as Rihanna opened up about her relationship with R&B star Chris Brown and 1.6 million watched her debate marriage and faith with Pastor Joel Osteen.
OWN also has signed a lucrative producing deal with Tyler Perry, found buzz in shows like “Welcome to Sweetie Pie’s” (a reality series about a St. Louis family who runs soul food restaurants) and delivered ten consecutive months of year-over-year growth.
Discovery chief David Zaslav has stated that the feel-good network is poised to become profitable in late 2013, ahead of the five-year horizon. “Saturday Night Live’s” Lorne Michaels, Winfrey’s friend, offered her a unique perspective.
“He said to me, ‘It’s like throwing spaghetti against the wall and watching it drizzle down,’ ” she recalls of a conversation they had in early 2011. “ ‘Nothing’s going to work until you get there.’”
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This Week’s Celebrity Instagrams (11/26-12/2)
30 photos Launch gallery
1. Little Legend and Puddy 😍😍😍😍
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2. "You on point Phife?" "all the time,Tip". 💥 #bannedfromnormal
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3. Vegan! The Impossible burger at Crossroads
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4. Lawrence #BeforeandAfterEpisodes 1-4: 184lbs 13% body fatEpisode 8: 196lbs 8% body fat S/O @coachdaveboxing with the works outs and @kildareriordan with the nutrition
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5. Jus haaaanngin out
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6. Meanwhile back at home in Atlanta GA someone mad they not on the 🛳. 😳
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7. No limits... Photo cred: Chris Bridges @ludacris
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8. new new
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9. Apparently my 260lbs is too much for the actual vines in the Hawaiian jungles to hold me without breaking and me falling hundreds of feet. So for safety purposes, I'm forced to swing thru #Jumanjj on wires strong enough to hold 12 adult buffaloes and 1 adult Rock. #OnSet #Jumanji #IronicallyIEatBuffaloDailyForLunch #MoreManThanNatureKnowsWhatToDoWith
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10. hey ma! 🎎#wcw 💙
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11. Surprise visit to our factories!!! #GoodAmerican #USA
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13. Peachy Keen 🔥✨⚡️
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14. If this don't look thankful I don't know what does. Happy Thanksgiving to you and yours. #UltraBlessed #24kMagic #SweetPotatoFly
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15. Late nights @nbcmarlon with the writers... we in here!!!
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16. There goes my baaaaaaaaabbbbyyyyy #QueenKingMagic!!! We're up to something! Ira BIG!!! Stay out our buisness -
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17. You want to win every game you play but when you come home to these faces... who cares. #ILoveYouGirls best part of my day, everyday!
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18. Steady,steady..... full size jenga.. "I got this one "???? Or do I ?
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19. Cornrows kind of day 😉@dontaysavoy2 you convinced me and I love. ❤️️
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20. #BrotherlyLove #tbt
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22. #basel #TeamLOVE @kingcombs
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23. Just introduced a special screening of @directher 's groundbreaking (must see) documentary @13thfilm with my brother @themichaelealy | @unitedblackout #blackoutblackfriday
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24. Me & Vanessa Williams giving #DuckLips #Pose on the set of #DaytimeDivas @vh1 - Coming Soon to a tv near you. Lol. - My make up done by @makeupsurgeon
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25. This picture just makes me wanna praise the Lord, you hear me!!!!!! Yes Lord brotha #TEDDYCAMPBELL What a #man !!! You are everything right on this picture husband ......... #gorgeous #stylish #classy #strong #masculine #king #sexy #debonair #gentlemenstyle And that #bible in your hand just seals the deal for me (probably cause i know that, that is what helped you become just as amazing as you look😘). While my heart and mind experiences the goodness of God at #church on Sundays, my eyes experiences the goodness of Teddy😍. Amen somebody🙌🏽. "Bless the Lord oh my soul and all that is within me bless his holy name" #myman #myhusband #goodman #blackman #dapperman #godlyman #goodfather #mybestfriend
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26. Yesterday was my mama's 53rd birthday!!!!! Got to celebrate with her all day. If this is what I have to look forward to I can't wait. Looking like a soft bucket a cocoa butter. Yaaaaaaaaaas! 😍😍😍 love you mommy!
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27. "Shout out to @PureAtlanta for getting the family right"....I'm loving this jogger. 😍😍
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28. This pic warms my heart ❤️ #myLogiebeans and aunt aunt umba @itowandabraxton 😘
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29. You will always be my baby😜. #HappyBirthdayReginae #mybaby18
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30. GC "Gods Child" Red on Red SweatSuit available now at www.MonicaApparel.com ... Take Your Crown wherever you go!! I'm pictured in a Medium... Go to the site now for other options ... cc: @trukernell
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