“We understand that people are sensitive to how things look and feel around their faces,” Coleman said. “It requires a big change in consumer behavior, but we think we’ve created a device that people won’t be ashamed to wear in public.”
The Muse package was sold for $165 until earlier this month. The package included a brain activity app as well as software that consumers could use to develop their own applications.
InteraXon says they are hoping to begin producing shipments of the headbands in June 2013. They are currently taking pre-orders with the retail price of about $199.
Take a look at how the headbands work below: