The campaign will involve promoting her next album, television ads, photo shoots, and the limited edition soda cans. Naturally, Pepsi will be a part of her world tour next year as well. Specifically, Pepsi logos will appear on the tour and the beverage company will also be part of choosing local talent to open for the pop diva in certain places around the world.
The Pepsi can bearing Beyoncé’s face will debut in Europe first.
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Tags: Beyonce » Beyonce Knowles » Pepsi