Run For a Good Cause

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  • If you ever watched “Run’s House,” been on his daily email list or followed him on Twitter (@RevRunWisdom) then you know rapper-turned-TV-dad Rev. Run gives pretty good advice. Rev. Run’s latest piece of good advice is about preventing diabetes. The 47-year-old former frontman for Rock and Roll Hall of fame inductees and pioneering hip-hop group Run D.M.C. wants everyone to know what their risk factors are for diabetes and act accordingly.

    He’s teamed up with Nova Nordisk, one of the leading diabetes treatment companies in the world to foster awareness about diabetes through their Ask.Screen.Know initiative. This initiative helps those at risk to get more information about the condition and encourages them to get screened for the sometimes fatal disease. According to the American Diabetes Association, diabetes impacts over 23.6 million Americans, but there are over 7 million people who don’t even know they have it. Diabetes and the chilling health problems that come with it – from heart disease to amputation to blindness are preventable and treatable, but you have to know you have it or are at risk for it. Risk factors include obesity, a family health history of diabetes, age and race as African-Americans an Hispanics suffer disproportionately from the disease.

    Rev. Run, the brother of hip-hop mogul Russell Simmons and visual artist Danny Simmons experienced diabetes first hand when his father was diagnosed with it. He encourages everyone over 45, especially those with risk factors, to get screened.

    “At this stage in my life, I had to ask myself the tough questions about diabetes,” Rev.  Run says in a statement on the Novo Nordisk website. “My dad had it and, just like millions of Americans, I’m at risk for the disease. I am the man I am today because of my dad. He inspired my music, he inspired me to be a better father, and his fight with diabetes inspired me to take responsibility for my health. That’s why I’m working with Novo Nordisk on the Ask.Screen.Know. campaign. I’m asking people to be accountable for their health — ask the questions, listen up, and take action.”

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